预览加载中，请您耐心等待几秒...

文化差异中的商标翻译.docx

预览
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

亲，该文档总共11页，到这已经超出免费预览范围，如果喜欢就直接下载吧～

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

文化差异中的商标翻译【Abstract】Abrandisshownbyanameawordasignasymboladesignoracombinationofthem.Itisintendedtoidentifytheproductsorservicesofonesellerorgroupofsellersandtodifferentiatethemfromthoseofcompetitors.Brand-namingitselfrepresentsastrategicallyimportantissueandmaydeterminethesuccessorfailureofaproduct.Agoodbrandnamecanalsosavemillionsofdollarsovertheproduct'slifebecauseitcarriesitsownmeaningdescribestheproduct'sadvantagesanddifferentiatestheproductsignificantlyfromitscompetitors.Byreadingthebrandnamesitiseasytotelltheproductsfromonetotheotherandtoknowthecharactersofproducts.Forthegoodbrandhasthefunctionsofdistinguishingprovidinginformationofproductsandbeingsymbolofcreditthegoodbrandhasagoodadvertisementfortheproductandhelptotakeinalargermarket.WiththeglobalizationofworldeconomyespeciallywithChina’sentryintotheWorldTradeOrganizationmoreandmorepeopleinChinahaverealizedtheimportanceofgoodbrandnamesandinternationalbrandnamesinpromotingsalesandcultivatingmarkets.Itisthereforenotonlynecessarybutalsourgenttostudyonbrandnamesandthebrandtranslationupgradetoanewlevel.Themainobstacleofbrandtranslationisthedifferentcultures.Theculturaldifferencesarerepresentedbytheformsoflanguage.Duetothefactthatbrandsaremainlydescribedbylanguagetherearesomedifficultiesinthebrandtranslation.TheninthispaperapartfromsomegeneralknowledgeaboutbrandstheculturaldifferencesbetweenEnglishandChinesebrandsareshownandsomemistranslationsaregiven.Whatismoreinordertoavoidtheculturalconflictsintranslationsomecommonskills(includingTransliterationSemanticTranslationandTrans-semanticTranslation)andsomecreativeskills(EffectivenessTranslationCharacterTranslationApproximationTranslationandE