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UX+SEOBuildingauserexperiencewithoutSEOinmindislikebuildingacarwithnoengine.Idon’tbelieveinbaduserexperienceforthesakeofSEO.MakecompellingexperienceswithutilityAnyCreativethatthinksSEOwilllimittheirabilitiestodeliveraqualityproductisn'tvery(ahem)creative.UserExperienceisonlycompromisedbySEOwhenitisretrofittedtothedesignprocessSEOabsolutelyMUSTbeanactiveconsiderationandideallythedriverofeverystepofasitebuildUXisveryimportanttoSEObecausethereisevidencethatGooglebotandBingbotmaybeheadlesswebbrowsers.MostimportantlySEOisabouthelpingpeoplefindwhattheywantandpresentingittotheminawaythattheyexpect.I’mdonerantinglet’stalkaboutthemistakesthatI’velearnedfromMISTAKEMISTAKESomebattlesyoucannotwin.TheExpandableDIVisyourbestfriend.Keyword-relevantinformationarchitectureMUSTcomefromSEOApplypressureduringtheWireframephasetoensuresuccess.GetinvolvedthroughoutthelifecyclefromstrategytomeasurementMinetheconversationinsocialmediaforpersonasandkeywordsHerecomesacasestudy!WeusedsociallisteningtoidentifyneedstatesandbuildpersonasMapneedstatestocoresemanticgroupstodevelopsitemapsWemappedthosetoourkeywordresearchanddevelopedcontentWebuiltauserexperienceindicativeoftheseconsiderationsTurnsoutwe’reprettygoodatthis.Sowhatelsecanwedo?KLDSourceCode:http://ipullrank.com/code/keyword-demographics/FormoreapplicationsofKLDsee:http://www.seomoz.org/blog/keyword-level-demographicsUsesocialdatatoimprovetheuserexperienceandconversion