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美国PC市场分析报告（英文版）.pdf

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TheconsumerPCmarketintheUnitedStatesAreportpreparedfortheOfficeofFairTradingbyCompetaITbv&KnowledgeOxideLtd.December2002OFT610bAuthorsofthisreportCompetaITbv&KnowledgeOxideLtdZeeStraat552518AADenHaagTheNetherlandsTel:+31653695291Contact:AndyHaxbyFurthercopiesFurthercopiesofthispapercanbedownloaded-anditscompanionvolumes(listedbelow)-fromourwebsiteathttp://www.oft.gov.uk/News/Publications/Leaflet+Ordering.htmpleaseseeReports/Consumerprotection.ConsumerITgoodsandservices(referenceoft610)TheconsumerPCmarketinEurope(referenceoft610a)OFTpublicationsorderlineOFTinformationleafletscanbeorderedfreeofchargeon08706060321.InformationontheinternetYoucanalsoorderOFTpublicationsonlineandfindadviceandinformationonconsumerrightsandontheworkoftheOFTatwww.oft.gov.ukCrowncopyright©Crowncopyright2002Thismaterialmaybefreelyreproducedexceptforsaleoradvertisingpurposes.CONTENTSChapterPage1Executivesummary1Marketstructure1Marketdirection1MeetingtheinformationandserviceneedsofPCconsumers2Sourcesofconsumercomplaintanddissatisfaction3Initiatives32ThestructureanddirectionoftheconsumerPCmarketintheUnitedStates4TheUSPCmarket:prolongedweakness4Marketsaturation5LongerPClifecycles6ThePCascommodity7EmergingtrendsintheconsumerPCmarket83Meetingtheinformationala