高中英语 Unit1 Advertisingproject课件 牛津译林必修4.ppt

Doyouhaveanyideaofthetopfiveadsgroupsintheworld?TrytofindoutthemainideaofeachparagraphParagraph1:Paragraph2:Paragraph3:Paragraph4:1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?3.Whydoyouneedtoresearchyouraudience?4.Whatshouldyouradvertisingcampaignbebasedon?LanguagePointsdeterminev.决定确定测定使下定决心定日期：determinedeterminethedateThesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。Haveyoudeterminedwhereyouaregoingtospendtheholiday?你已决定在哪儿度假？determinetodosth.=bedeterminedtodosth.=makeupone’smindtodosth.下决心做…self-determinev.自主自决self-determinationn.自主自决(权)appealto：movethefeeling;attract1.有感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。Thismusicistooold-fashionedtoappealtopeopleanylonger.这首乐曲太过时不再吸引人了。2.向某人恳求帮助appealtosb.forhelp为某事向某人发出呼吁makeanappealtosb.forsth.thewaytheaudiencewillreact观众们反应的方式其中theaudiencewillreact是定语从句来修饰先行词theway。在定语从句中如果先行词是theway后面的定语从句可以用that或者inwhich来引导或者省略。做某事的方法:awaytodosthawayofdoingaway+定语从句（that/inwhich/省略）Raftingisagoodwaytoexperiencenature.Raftingisagoodway__________peoplecanexperiencenature.又如：1.Idon’tlikethewaythat(inwhich)youtalkedwithyourparents.2.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.Thewritingfeaturesofahandoutinclude:DevelopinganadcampaignPreparingInthisstepyouaretomeetdiscussthethreeimportantquestionssothateveryonehasaclearideaaboutthegoalandtargetaudienceinmindaswellasthemessageintheadandthemediayouwillusetogetyourmessageacross.Youshoulddividetheworksothatgroupmemberswillberesponsibleforadifferenttask.The