浙江茶叶出口现状分析及对策.doc

中国最大的论文知识平台www.lwxiezuo.com浙江茶叶出口现状分析及对策内容摘要浙江是传统的产茶大省也是出口大省。浙江茶叶在茶园面积、茶叶产量、出口量等方面一直位于全国前列在我国的茶叶出口市场上占据着极其重要的地位。随着茶叶市场的开放国际竞争愈加激烈浙江茶叶出口在曲折中发展。本文从浙江茶叶出口现状入手通过对浙江茶叶2005年以后的出口量、出口金额、出口质量、出口茶类结构和出口市场的分析了解了2005至2009年浙江茶叶贸易的状况。同时总结了影响浙江茶叶出口的原因:从国内方面看生产成本提高质量卫生差出口企业自身问题和品牌问题是阻碍浙江茶叶进一步发展的主要原因；从国际上看绿色壁垒严重阻碍了茶叶的出口贸易。通过对这些影响因素的分析得出一个结论：质量是提高茶叶出口量和企业国际竞争力的关键。因此我们应该：构建茶叶的科技创新和服务体系；加强茶叶基地建设推进茶叶产后处理加工开发新品；建立质量安全体系；实施市场多元化产品品牌化经营规模化战略；加强行业与行业行业与部门的协作注重创新。关键字：浙江省茶叶出口现状绿色壁垒对策ABSTRACTZhejiangisatraditionaltea-producingprovinceaswellasalargetea-exportingprovince.Rankinginourcountry’stopplaceinteagardeningareasoutputsexportsandsoonitplaysanextremelyimportantroleintheexportofteamarketinChina.WiththeopeningofteamarketandincreasingintenseinternationalcompetitionZhejiang’steaexportdevelopstortuously.BymeansofstudyingthesituationofZhejiang’steaexportthispaperanalyzesZhejiang’steaexportquantityexportquotationexportqualityexportstructureandexportmarketaftertheyearof2005soastocatchabetterunderstandingofZhejiang’steatradefrom2005to2009.MeanwhilethispapersummarizessomereasonsinfluencingZhejiang’steaexport.Ontheonehandfromdomesticaspectthehighproducingcostspoorsanitationqualityandexportenterprises’ownproblemsaswellasthebrandmatteraremainreasonstoblockthefurtherdevelopmentofZhejiang’steatrade.Ontheotherhandfrominternationalaspectgreenbarriersseriouslyhindertheteaexport.Throughtheanalysisofthesefactorswecandrawaconclusion:Qualityisthekeytoincreasetheamountofteaexportandenhancetheinternationalcompetence.Thereforetechnologicalinnovationandservicesystemurgentlyneedtobebuilt;teabaseconstructionneedtobestrengthenedteapostpartumprocesstobepromotedandnewproductstobedeveloped.What’smorequalitysecuritysystemshouldbesetuptorealizemarketdiversificationproductsbrandingan