少儿电视新闻节目发展论文.docx

少儿电视新闻节目发展论文摘要：电视是我国近四亿儿童最常接触、最易于接收信息的媒介形态制作优质的少儿新闻节目满足他们获取新闻、增长知识、了解社会的渴望是电视媒介的责任和义务但我国少儿电视新闻节目起步晚、发展迟缓、存在很多问题和困难本文试通过分析我国少儿电视新闻节目发展现状找出少儿新闻节目存在的问题并探索未来发展的对策。本文首先阐述了少儿电视新闻节目的定位和作用以概括出少儿新闻节目的独特性并分析了在当前国内外媒介环境下我国加快发展少儿新闻节目必要性。文章主体部分对我国目前具有代表性的少儿新闻节目进行了抽样分析运用儿童心理学和受众理论研究少儿受众认知特点和收视行为特征并设计了调查问卷对武汉市部分城区的少儿进行“少儿电视新闻节目”受众收视调查。通过以上调查研究发现：我国少儿新闻节目总量不足、覆盖面窄不能满足巨大受众市场的新闻需求；在节目主持、内容、栏目结构、制作方面存在成人化倾向问题。文章结尾部分认为解决问题的对策在于：首先要转变传播观念以儿童为本位将“教育为主”转为“寓教于乐”然后从少儿新闻栏目设置、节目编排制作和主持播报方式三个方面分析了具体操作中的对策。关键字：少儿新闻节目认知特点收视行为特征AbstractTelevisionisthemostpopularmediathatourcountry’schildrenusuallytouchandreceiveinformation.Itisthetelevision’sdutythatmakinghigh-qualitychildrennewsprogramstosatisfytheirwishesofobtainingnewslearningmoreknowledgeandrealizingthesocial.Butourcountry’schildrennewsprogramsstartedverylateanddevelopedverysluggish.Therearestillsomanyproblemsanddifficulties.Thistexttriestoanalyzethechildrennewsprograms’presentconditionandfindoutthefuturecounterplan.Firstlythistextexpatiatedthechildrennewsprograms’fixedpositionandfunctiontogeneralizethespecialcharactersofthechildrennewsprogram.SecondlyIanalyzedthecurrentdomesticandinternationalmediumenvironmenttoprovethenecessitiesofquicklydevelopingthechildrennewsprogram.Thirdlythecorpuspartofthisarticleproceededthesamplinganalyzeswithourcountry’srepresentativeprograms.ThenIresearchedthecharacteristicsofthechildren’sperceiveandbehaviorinthechildpsychologyandaudiencetheories.AtthesametimeIdesignedaninquisitionquestionnairecalled“childrenandchildrennewsprogram”toinvestigatethechildreninWuhan’scityareas.IntheendIfindoutthatwedidn’tofferenoughchildrennewsprogramstosatisfywithourchildren’srequirement.Thereisaseriousadulthoodtendencyinprogrammanagementscontentsandcolumneyesconstruction.Thentheknottailpartofthisarticleanalysesthattheproblem-solvingcounterplanconsistsin:Firstweshouldchangethespreadidearegardthechildrenasthebasis.Thenweshouldchangeourexecutionconceptthearticlegivessomeideaonchi