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辽宁省乡村旅游者消费行为分析(英文).docx

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辽宁省乡村旅游者消费行为分析(英文) AnalysisofConsumerBehaviorofRuralTourisminLiaoningProvince Introduction Ruraltourismisanemergingindustrythatpromotesthedevelopmentofruralareas.Inrecentyears,withtheimprovementoflivingstandardsandtheincreasingdemandforleisureandtourism,ruraltourismhasbecomeanimportantwayforpeopletogetclosetonatureandexperiencerurallife.LiaoningProvince,locatedinthenortheastofChina,hasuniquegeographicaladvantagesandrichtourismresources,makingitanattractivedestinationforruraltourism.ThispaperanalyzestheconsumerbehaviorofruraltourisminLiaoningProvince,aimingtoprovidereferenceforthedevelopmentofruraltourismindustry. OverviewofRuralTourisminLiaoningProvince LiaoningProvincehasarichculturalheritageandscenicspots,includingmountains,rivers,forests,andnaturalhotsprings.Asaresult,theprovincehasmanyruraltourismspotssuchasQianshanNationalPark,Dalian’sGoldenPebbleBeach,andBenxiWaterCaves.Theseattractionshaveattractedalargenumberoftouriststoexperiencerurallife,tastelocalfood,andenjoynaturalscenery.Inrecentyears,theruraltourismindustryinLiaoningProvincehasdevelopedrapidly,andmanylocalgovernmentsandenterpriseshaveactivelypromotedthedevelopmentofruraltourism. ConsumerBehaviorAnalysis 1.DemographicCharacteristics ThemainconsumergroupsofruraltourisminLiaoningProvinceareurbanresidents,collegestudents,andelderlytourists.Theyareattractedbythenaturalscenery,localculture,anduniquerurallandscape.Themajorityofruraltouristsareyoungpeoplewithstrongpurchasingpower,whoprefertotravelingroups. 2.Motivation TheprimarymotivationforruraltourisminLiaoningProvinceistoexperiencerurallife,learnlocalculture,andenjoythenaturalscenery.Touristsareinterestedinactivitiessuchaspickingfruits,visitingagriculturalfarms,andtastinglocalfood.Thetouristsalsowanttorelax,escapefromthebusyurbanlife,andenjoytranquilityinanaturalenvironment. 3.InformationSources Informationsourcesareessentialinthedecision-makingprocessofruraltourism.TouristsusuallyobtaininformationaboutruraltourisminLiaoningProvincethroughtheinternet,trav