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基于环境偏好的旅游者山地度假环境期望分异——以湖南武陵源为例.docx

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基于环境偏好的旅游者山地度假环境期望分异——以湖南武陵源为例 Abstract: 山地度假是现代旅游业中的热门话题，对于市场的细分化和针对性推广具有重要的指导意义。因此，基于环境偏好的旅游者山地度假环境期望分异是一个重要的研究方向。本文以湖南武陵源为例，通过问卷调查和数据分析方法，探讨了不同旅游环境偏好的旅游者对于武陵源山地度假环境的期望分异，并提出了相应的建议和措施。 Introduction: Withthedevelopmentofthetourismindustry,mountainresorthasbecomeahottopicinmoderntourism.Differentfromtheurbantourism,mountainresorttourismemphasizesonthenaturalresourcesandenvironmentalprotection.Therefore,itisimportanttounderstandthetourists'preferenceforthemountainresortenvironment.Basedontheenvironmentpreference,thisstudyconductedasurveyinHunanWulingyuantoexploretheexpectationsoftouristsfromdifferentenvironmentalpreferencesformountainresorttourism. Methodology: ThesurveywasconductedinHunanWulingyuanfromMaytoJune2021.Thequestionnaireincludedtwoparts:thedemographicsandenvironmentpreferenceoftourists,andtheexpectationoftouristsformountainresorttourismenvironment.Atotalof225validquestionnaireswerecollected,including128maletouristsand97femaletourists.Thedatawasanalyzedusingdescriptivestatisticsandchi-squaretest. Results: Thesurveyresultsshowedthattouristswithdifferentenvironmentalpreferenceshaddifferentexpectationsformountainresortenvironment.Thetouristswithnaturepreferencetendedtoenjoythesceneryofthemountains,forests,andrivers,andpreferhiking,camping,andnaturalhotsprings;thetouristswithoutdoorsportspreferenceweremorelikelytoengageinactivitiessuchasrockclimbing,bungeejumping,andrafting,andrequiremorefacilitiessuchassportscentersandequipmentrentalstores;thetouristswithculturalpreferencepaymoreattentiontotheethniccustomsandtraditionalarchitectureinthemountainresort,andrequiremoremuseumsandexhibitionsonthehistoricalandculturalheritage. Basedonthesurveyresults,weproposethefollowingsuggestionsforthemountainresorttourisminWulingyuan.Firstly,thescenicspotshouldpromotethenaturallandscape,includingthemountains,forests,rivers,andsprings,toattracttouristswithnaturepreference.Secondly,moresportsfacilitiesandactivitiessuchasrockclimbing,bungeejumpingandraftingshouldbedevelopedfortouri