预览加载中，请您耐心等待几秒...

浅析我国广告管理的若干问题.docx

预览
1/2
2/2

在线预览结束，喜欢就下载吧，查找使用更方便

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

浅析我国广告管理的若干问题 Title:AnAnalysisofSeveralIssuesinAdvertisingManagementinChina Introduction: Advertisingplaysacrucialroleinpromotingproductsandservices,drivingeconomicgrowth,andshapingconsumerbehavior.InChina,astheadvertisingindustryhasexperiencedrapidgrowth,severalchallengesandissueshaveemergedinitsmanagement.ThispaperaimstoanalyzeanddiscussthekeyproblemsfacedbyadvertisingmanagementinChina,includingfalseadvertising,unethicalpractices,regulationloopholes,andtheimpactofdigitaladvertising. I.FalseAdvertising: Falseadvertisingreferstothedisseminationofmisleadingordeceptiveinformationtoconsumers.InChina,thisissuehasbecomeincreasinglyprevalent,ascompaniesoftenexaggeratethebenefitsorcharacteristicsoftheirproductsinordertogainacompetitiveedge.Thelackofstrictregulations,alongwithweakenforcement,enablesadvertiserstodeceiveconsumerseasily.Thisnotonlyharmsconsumers'rightsbutalsounderminesthecredibilityofadvertisingasawhole. II.UnethicalPractices: UnethicalpracticesinadvertisingareanothersignificantchallengeinChina.Thisincludesvarioustechniquessuchassubliminalmessaging,targetingvulnerablepopulations,promotingstereotypes,andexploitingchildren.Forinstance,advertisersoftenemploysexualizedorprovocativeimagestoattractattention,whichcanhavenegativesocietaleffects.Moreover,theexploitationofchildrenthroughadvertisingraisesethicalconcernsandcallsforstrongerregulationstoprotecttheirrights. III.RegulationLoopholes: RegulationloopholesareanothercriticalissueinChina'sadvertisingmanagement.Whilethereareexistingregulationsgoverningadvertisingpractices,gapsandinconsistencieswithinthelegalframeworkcreateroomformanipulation.Advertisersoftenfindwaystocircumventregulations,usingambiguouswordingorresortingtoindirectadvertisingmethods.Strengtheningthelegalframeworkandimprovingenforcementmechanismsareessentialtoaddresstheseloopholeseffectively. IV.ImpactofDigitalAdvertising: Inrecentyears,therapidgrowthofdigitaladvertisinghasbroughtnewchallengestoadmanagementinChina.Thisincludesissuessuchasinvasivedatac