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基于游客感知的西安入境旅游驱力因素研究.docx

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基于游客感知的西安入境旅游驱力因素研究 Abstract Inrecentyears,Xi'anhasbecomeapopulartouristdestination,attractingmillionsoftouristsfrombothChinaandaroundtheworld.Withtherapidgrowthintourism,itisimportanttounderstandthedrivingfactorsofinboundtourism.Inthisstudy,weexplorethefactorsthatinfluencetheperceptionoftouristsvisitingXi'an.Weconductedasurveyof300touristsvisitingthecityandanalyzedthedatatoidentifythekeydriversofinboundtourisminXi'an.Ourresultsshowthatculturalattractions,food,andhospitalityarethemainfactorsthatinfluencetourists'perceptionofXi'an.ThesefindingshaveimportantimplicationsfortourismdevelopmentinXi'anandcanhelppolicymakersandindustrypractitionerstobettertargettheireffortstoattractmoretouriststothecity. Introduction Xi'an,theoldestcityinChinawithover3,000yearsofhistory,isoneofthemostpopulartouristdestinationsinChina.ItisparticularlyfamousfortheTerracottaWarriors,whichisregardedastheeighthwonderoftheworld.Inrecentyears,thenumberoftouristsvisitingXi'anhasincreasedsignificantly,withover110millionvisitorsin2019alone,makingitthe4thmostpopulartouristdestinationinChinaafterBeijing,Shanghai,andGuangzhou.Withtherapidgrowthininboundtourism,itisimportanttounderstandthefactorsthatinfluencetourists'perceptionofXi'an. Tourists'perceptionofadestinationisacomplexphenomenonthatisinfluencedbyavarietyoffactors,includingcultural,economic,social,andpsychologicalfactors.Understandingthefactorsthataffecttourists'perceptionofadestinationisimportantfortourismdevelopmentasitcanhelppolicymakersandindustrypractitionerstobettertargettheireffortstoattractmoretouriststothedestination.Inthisstudy,weaimedtoidentifythekeydriversofinboundtourisminXi'anfromtheperspectiveoftourists. LiteratureReview Previousstudieshaveindicatedthattourists'perceptionofadestinationcanbeinfluencedbyavarietyoffactors,includingculturalattractions,food,andhospitality.Culturalattractionsareamongthemostimportantfactorsinfluencingtourists'decisionstovisitadestination.Touristsareoftenattractedtodestinationswithuniqueculturalattraction