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2008年 PartIIBlankFilling(10points) Directions:FillineachofthefollowingblankswithONEsuitablewordandwriteyouranswersonyourAnswerSheet. Nowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,1____,TV,radioaswellasnetwork.Newspapershaveonebasic2____,togetthenewsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowantto3____it.Radio,telegraph,television,and4____inventionsbroughtcompetitionfornewspapers.Sodidthedevelopmentofmagazinesandothermeansofcommunication.5____,thiscompetitionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfastermeansof6____toimprovethespeedandthustheefficiencyoftheirownoperations.Todaymorenewspapersareprintedand7____thaneverbefore.Competitionalsolednewspaperstobranchoutsintomanyotherfields.Besideskeepingreadersimportantandseriousmatters.Newspapersinfluencereaders’economicchoices10____advertising.Most11____dependonadvertisingfortheirveryexistence.Newspapersaresoldata12____thatfailstocoverevenasmallfractionofthecostofproduction.Themainsourceofincomeformostnewspapersis13___advertising.The14___insellingadvertisingdependsonanewspaper’svaluetoadvertisers.Thisismeasuredin15____ofcirculation.Howmanypeoplereadthenewspaper?Circulationdepends16_____ontheworkofthecirculationdepartmentandontheservicesorentertainment17____inanewspaper’spages.Butforthemostpart,circulationdependsonanewspaper’s18____toreadersasasourceofinformation19____thecommunity,city,country,state,nation,andworld-and20____outerspace. PartIIBlankFilling Nowadaysadvertisinghaspenetratedintoeverycornerofourlifeasitstransmittingmediainmanyforms:newspaper,magazine_,TV,radioaswellasnetwork.Newspapershaveonebasicpurpose,togetthenewsasquicklyaspossiblefromitssource,fromthosewhomakeittothosewhowanttoknowit.Radio,telegraph,television,andotherinventionsbroughtcompetitionfornewspapers.Sodidthedevelopmentofmagazinesandothermeansofcommunication.However,thiscompetitionmerelyspurredthenewspaperson.Theyquicklymadeuseofthenewerandfastermeansofcom