洲际酒店集团英语介绍.docx

IHGworkswithmorethan2,000hotelownersthroughouttheworld.Theyareourbusinesscolleaguesandoneofourgreateststrengths.
Successfulhoteldevelopmentdependsonmatchingownerswiththerightbrandsandmarkets.TheIHGGlobalDevelopmentwebsiteprovidestheinformationownersneedtolearnmore,makecontactandgetstarted.
History

WilliamBasssetsupabreweryinBurton-on-Trent.TheBassbusinessthrives兴旺,developingintooneoftheUK'sleadingbrewers酿酒者.

TheBassredtrianglebecomesthefirsttrademark商标toberegisteredintheUK.

Bassacquires购入anumberofwell-knownregionalbrewingcompaniesincludingMitchells&ButlersintheMidlands(1961),beforemerging融入withCharringtonsinLondonin1967.Theseacquisitions兼并makeBassoneofthelargestbrewersandpub酒馆ownersintheUK.

Bassmakesitsfirstsignificant象征internationalmoveintothehotelindustry,buyingHolidayInnsInternational.

TheBeerOrderslegislation立法ispassed.Thislimitsthenumberoftiedpubsthatmajorbrewerscanownandsignalsamajorindustryrestructuring调整.
Bassreduces降低thenumberofpubsthatitownsdramaticallyandfocusesonlargeroutlets批发商点.Atthesametime,itdirectscashflow现金流转intodevelopinganinternationalhotelbusiness.

BassbuystheNorthAmericanHolidayInnbusinessandHolidayInngrowsinternationally国际性地.

BasslaunchesHolidayInnExpress快捷假日,acomplementarybrandinthelimitedservicesegment.

BasslaunchesCrownePlaza皇冠假日五星,amoveintotheupscale迎合高层次消费者hotelmarket.

Bass'spubs酒吧businesscontinuestogrow.Thebusinesshasalsobecomeincreasinglybranded.BassopensthefirstO'Neill’spublichouse小旅馆in1994andacquirestherestaurantchainHarvesterinSeptember1995.
TheHarvesteracquisition,thedevelopmentoftheAllBarOnebrandin1994andtheacquisitionoftheBrownsrestaurantchainmarksasignificantcommitmenttothegrowingeatingout外出就餐marketintheUK.

Brands
Oursevenhotelbrandsincludesomeofthebest-knownandmostpopularintheworld.We'vebuiltupaportfoliothatcoverseverythingfromluxuriousupscalehotelsintheworld'smajorcitiesandresortstoreliablefamily-orientedhotelsthatoffergreatserviceandvalue.
Thisdiverse不同的portfoliomeansthatwehavetheflexibility灵活性torespondtomosttypeso