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Unit1DifferencesBetweenCultures ThinkingAhead Studentsareaskedtodiscussthefollowingquestionsingroups.Thereferenceanswersforthequestionsareofferedbelow: 1.Howdoyouthinkabouttheword“culture”? Cultureisawordforpeople’s“wayoflife”,meaningthewaytheydothings.Agroupofpeoplehasaseparateculturewhenthatgroupsetsitselfapartfromothersthroughitsactions.Culturesarewhatmakecountriesunique.Eachcountryhasdifferentculturalactivitiesandculturalrituals.Cultureismorethanjustmaterialgoods,thatisthingsthecultureusesandproduces.Cultureisalsothebeliefsandvaluesofthepeopleinthatculture.Culturealsoincludesthewaypeoplethinkaboutandunderstandtheworldandtheirownlives. 2.Whyshouldwestudycross-culturalcommunication? Cross-culturalcommunicationreferstothestudyofsuccessfulcommunicationsacrossdifferentcultures.Itconcernstheunderstandingoftraditionandmodernization,consistencyandchange.Asweunderstandsomeoftheongoingnationalcharacteristicsofapeople,wecanexaminehowthiscultureisseenfromtheoutside,howitinteractswithotherculturesandhowitischanging. Theincreaseininternationalbusinessandinforeigninvestmenthascreatedaneedforexecutiveswithknowledgeofforeignlanguagesandskillsincross-culturalcommunication. Thechallengeisthatevenwithallthegoodwillintheworld,miscommunicationislikelytohappen,especiallywhentherearesignificantculturaldifferencesbetweencommunicators.Miscommunicationmayleadtoconflict,oraggravateconflictthatalreadyexists.Soitisveryimportantthatweshouldstudycross-culturalcommunication. (From) PartIVideoTime Inthispart,studentswillhave2taskstoaccomplish. Task1 Intask1,studentswillwatchavideoclipfromGuaShaandthendotheexercisesasrequired.Beforewatching,studentsaresupposedtoreadthewords,expressionsandculturalnotesrelatedtothevideo. Transcript Mrs.Xu:Howcomeitdoesn’tlooklikethecourtroomonTV? Judge:Becauseitisn’tacourtroom,Mrs.Xu.Doeseitherofthecounselorhaveproblemwithmyholdinghearingsinchambers?Totellyouthetruth,becauseIcan’tstandthatawfulechointhecourtroom,youknow,windsinthegallery. (Peoplewerechuckl