预览加载中，请您耐心等待几秒...

牛津英语模块四unit1Reading省公开课金奖全国赛课一等奖微课获奖PPT课件.pptx

预览
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

亲，该文档总共47页，到这已经超出免费预览范围，如果喜欢就直接下载吧～

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

Unit1 AdvertisingAdvertisements5/47AdvertisementsQuicklookFast-reading3.WhatdoPSAsaimtodo?Introductionofsubject Supportingdetails ConclusionSupportingdetail1 Whatisanadvertisement? Supportingdetail2 Doesanadvertisementtellpeoplethecomplete Truth? Supportingdetail3 PublicserviceadvertisementsReadthetextagainandanswerthequestions.2.WhatisthemajordistinctionbetweencommercialadvertisementsandPSAs?3.Whyaresomeoftheadvertisementscleveraccordingtothearticle? 4.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5.WhyshouldwefollowtheadviceinPSAs?TorF Mostpeoplearenotawareofhowmanyadsarearoundthem. Advertisementsarealwaysmeanttopromoteaproductorservice. PSAsareonlyfoundinnewspapersandonTV. PSAsandcommercialadsusesomeofthesamemethods. Commercialadscanoftengiveusvaluableinformationabouthowtoliveourlives. AnadwarningpeopleagainstsmokingisanexampleofaPSA.FillinthechartSimilarities Types TypesChoosethewordsbelowtofinishtheauthor’se-mailtoaprofessorwhohelpedherwithherresearch. dealingwithcommentscampaignspromotebenefitcheatedeveniffoolDearProfessorLiuKai, Iwanttothankyouforofferingmesuchusefuladvice___________myresearch.Ihavejustpublishedmyarticleaboutadvertisementsonourschoolwebsite,andhavealreadyreceivedmanykind__________aboutitfrommyreaders.TheinformationIfoundhasreallyhelpedmeeducateothersinthewaysinwhichcompanies___________theirproducts.BeforeIconsultedyou,Ihadnocomprehensionthatacompanymighttryto________peopleintobuyingaproductorservice.Now,________thereareexcitingpicturesandcleverlanguageinanad,IwillremembertothinkbeforeIbuysomethingsothatIwillnotbe_______________. Iwillalsopayalotmoreattentiontothepublicservicead____________. NowIknowhowtheycan__________society.Iwillencouragemyfriendstopaymoreattentiontothemaswell.Thankyouagainforhelpingmefindsomuchusefulinformation! Yours QianLili Ihopethataftertheyreadmyarticle,myschoolmateswillunderstandthatPSAsare_________toeducateusabout_______________issues,andthatcommercialadsaremeantto_________productsorservices.Befo