预览加载中，请您耐心等待几秒...

基于双路径视角的图书馆公众号文章传播效果影响因素研究.docx

预览
1/2
2/2

在线预览结束，喜欢就下载吧，查找使用更方便

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

基于双路径视角的图书馆公众号文章传播效果影响因素研究 Title:FactorsAffectingtheDisseminationEffectofLibraryPublicAccountArticles:AStudyBasedontheDual-pathPerspective Abstract: Aslibrariesstrivetoengagewiththeirpatronsinthedigitalage,socialmediaplatformssuchaspublicaccountshavebecomepopularavenuesfordisseminatinginformation.Thispaperaimstoinvestigatethefactorsthatinfluencethedisseminationeffectoflibrarypublicaccountarticlesfromadual-pathperspective.Byexaminingbothcontentandreceivercharacteristics,thisresearchprovidesinsightsintohowlibrariescanenhancetheeffectivenessoftheirpublicaccountarticles. 1.Introduction Today,librariesareutilizingsocialmediaplatformstodisseminateinformation,connectwithpatrons,andpromotelibraryservices.Amongtheseplatforms,publicaccountshaveemergedasaneffectivetoolforlibrariestoreachawideraudience.However,thesuccessofthesepublicaccountarticlesiscontingentonvariousfactors.Thisstudyaimstoexplorethefactorsthatinfluencethedisseminationeffectoflibrarypublicaccountarticles,withafocusoncontentandreceivercharacteristics. 2.LiteratureReview 2.1DisseminationEffect Thedisseminationeffectreferstotheimpactandreachofinformationconveyedthroughpublicaccountarticles.Variousfactorsinfluencethedisseminationeffect,includingcontentquality,relevance,andpresentationstyle. 2.2Dual-pathPerspective Thedual-pathperspectiveemphasizesbothcontentandreceivercharacteristics.Contentcharacteristicsincludearticlelength,readability,andvisualappeal,whilereceivercharacteristicsincludepersonalinterests,socialinfluence,anddemographicfactors.Previousstudieshavehighlightedtheimportanceofbothpathsindeterminingthedisseminationeffect. 3.Methodology 3.1DataCollection Asampleoflibrarypublicaccountarticleswillbecollectedfromdifferentlibraries.Thearticleswillbeselectedbasedontheirpopularityandengagementmetrics,suchaslikes,shares,andcomments. 3.2DataAnalysis Contentanalysiswillbeconductedtoevaluatethecontentcharacteristics,includingarticlelength,readability,andvisualappeal.Receivercharacteristicswillbeassessedthroughsurve