乡村振兴战略背景下张家界市武陵源区乡村民宿发展对策研究.docx

乡村振兴战略背景下张家界市武陵源区乡村民宿发展对策研究
Title:ResearchonStrategiesfortheDevelopmentofRuralHomestaysinWulingyuanDistrict,ZhangjiajieCity,undertheBackgroundofRuralRevitalizationStrategy
Abstract:
TheruralrevitalizationstrategyinChinahasbroughtsignificantopportunitiesforthedevelopmentofruralhomestaysinvariousregions.ThispaperfocusesonthecaseofWulingyuanDistrictinZhangjiajieCityandinvestigatesthecurrentstatus,challenges,andpotentialdevelopmentstrategiesforruralhomestaysinthisarea.Byanalyzingthenaturalandculturalresources,infrastructuralsupport,marketdemand,andpolicyenvironment,thisstudyprovidesrecommendationsforthesustainabledevelopmentofruralhomestaysinWulingyuanDistrict.
1.Introduction:
1.1Background:
Theruralrevitalizationstrategyaimstopromotethedevelopmentofagriculture,ruralareas,andruralresidentsinChina.Asanimportantcomponentofruraltourism,thedevelopmentofruralhomestayshasgainedconsiderableattentioninrecentyears.WulingyuanDistrict,locatedinZhangjiajieCity,hasrichtourismresourcesandculturalheritage,makingitanidealcasestudyforthedevelopmentofruralhomestays.
1.2Objectives:
-InvestigatethecurrentstatusandchallengesfacingthedevelopmentofruralhomestaysinWulingyuanDistrict.
-Analyzethepotentialdevelopmentstrategiesforruralhomestaysintermsofresources,infrastructure,marketdemand,andpolicyenvironment.
-ProviderecommendationsforthesustainableandeffectivedevelopmentofruralhomestaysinWulingyuanDistrict.
2.CurrentStatusofRuralHomestaysinWulingyuanDistrict:
2.1OverviewofWulingyuanDistrict:
-Geographicallocation,naturalscenery,andculturalheritage.
2.2CurrentStatusofRuralHomestays:
-Numberofhomestays,typesofaccommodation,andfacilitiesprovided.
-Marketpositioningandtargetcustomers.
-Cooperationwithlocalagriculturalactivitiesandruralcommunities.
-Challengesfacedbyruralhomestays:lackofinfrastructureandprofessionalservices,limitedmarketingchannels,andinadequatepolicysupport.
3.DevelopmentStrategiesforRuralHomestaysinWulingyuanDistrict:
3.1ResourceIntegration:
-Identifyandutilizetheuniquenaturaland