中西方食品广告文化差异.docx

毕业设计（论文）

题目：AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements

学院文法专业英语

学号：1231062
学生姓名：王杰
指导教师：郭颖婷

2016年4月

无锡太湖学院本科毕业设计（论文）
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本人郑重声明：所呈交的毕业设计（论文）AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements是本人在导师的指导下独立进行研究所取得的成果，其内容除了在毕业设计（论文）中特别加以标注引用、表示致谢的内容外，本毕业设计（论文）不包含任何其他个人、集体已发表或撰写的成果作品。

班级：英语122
学号：1231062
作者姓名：王杰
2016年4月19日

AnalysisonCulturaldifferencesbetweenChineseandwesternfoodadvertisements
Abstract
Inthispaper,intheperspectiveofcross-culturalcommunication,onthebasisofthesystemofculturalvaluesofdifferentculturesinthecontextofcontemporaryBritishfoodadvertisingisanalyzed,asaresult,thechoiceismorebroadlyrepresentativeoffoodadvertising.Atthesametime,tryingtoexplorethesimilaritiesanddifferencesbetweenChineseandwesternculture,fromadvertisinglanguagefordevelopmentunderthebackgroundofeconomicglobalizationandcross-culturalcommunication.

[keywords]foodadvertising;Culturalvalues;Cross-culturalcommunication

Contents
Chapter1Introduction
Chapter2LiteratureReview
2.1StudiesonAdvertisement
2.2StudiesonCulturalValues
2.3ThePreviousCross-CulturalStudiesonAdvertisements
Chapter3MaindifferencesbetweenChineseandwesternfoodadvertisements
3.1DifferencesexpressionsbetweenChineseandwesternfoodadvertisements
3.2DifferentideasbetweenChineseandwesternadvertisements
3.3DifferentfocusbetweenChineseandwesternfoodadvertisements
Chapter4thereasonsofthedifferencesbetweenChineseandWesternfoodadvertisements
4.1Differentenvironment
4.1.1Differentregionalenvironment
4.1.2Differentculturalenvironment
4.2.Differentculturalpsychology
4.2.1PsychologicalreactionofChineseconsumers
4.2.2Psychologicalreactionofwesternconsumers
4.3Economicfactors
Chapter5Conclusion
5.1TheMainFindingsandImplicationsoftheThesis
5.2TheLimitationsandSuggestionsforFurtherStudy
References
Acknowledgements

Introduction:
Withthedevelopmentoftheglobaleconomy,advertisementhasbecomeamoreandmoreimportantpartintoday’slife,notonlyprovidecompreh