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商业模式创新视角下互联网企业价值创造研究--以小米集团为例.docx

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商业模式创新视角下互联网企业价值创造研究--以小米集团为例 Title:ResearchonValueCreationofInternetCompaniesfromthePerspectiveofBusinessModelInnovation-ACaseStudyofXiaomiGroup Abstract: WiththerapiddevelopmentoftheInternet,traditionalbusinessmodelshavebeensignificantlychallenged.Inthiscontext,Internetcompanieshaveemergedandquicklybecomemajorplayersintheglobalmarket.ThisresearchfocusesonthevaluecreationofInternetcompaniesfromtheperspectiveofbusinessmodelinnovation,usingXiaomiGroupasacasestudy.ByanalyzingthebusinessmodelinnovationofXiaomi,thispaperexamineshowthiscompanyhassuccessfullycreatedvalueandachievedremarkablegrowthinthecompetitivetechnologyindustry.ThefindingsofthisresearchcanprovidevaluableinsightsforotherInternetcompaniesseekingtoenhancetheirvaluecreationabilities. 1.Introduction TheInternethasrevolutionizedthewaybusinessesoperate,enablingthemtoreachabroadercustomerbaseandofferinnovativeproductsandservices.Internetcompanieshavebeenattheforefrontofthistransformation,continuouslyadaptingtheirbusinessmodelstoseizenewmarketopportunities.ThisresearchaimstoexplorethevaluecreationprocessofInternetcompaniesthroughbusinessmodelinnovation,withafocusonXiaomiGroup. 2.LiteratureReview ThissectionprovidesanoverviewoftheconceptsofbusinessmodelinnovationandvaluecreationinthecontextofInternetcompanies.Italsoreviewsrelevanttheoreticalframeworksandstudiesrelatedtothetopic. 3.Methodology Theresearchadoptsaqualitativeapproach,usingacasestudymethodtoanalyzethebusinessmodelinnovationandvaluecreationofXiaomiGroup.Datacollectiontechniquesincludein-depthinterviews,analysisofpublicdocuments,andareviewofacademicliterature. 4.BusinessModelInnovationofXiaomiGroup ThissectionanalyzesthebusinessmodelofXiaomiGroup,focusingonitskeyelementsandtheinnovativestrategiesadoptedbythecompany.TheresearchlooksintoXiaomi'suniqueapproachtoproductdevelopment,pricing,andmarketpositioning,aswellasitsecosystem-basedbusinessmodel. 5.ValueCreationAnalysis ByexaminingtheimpactofXiaomi'sbusinessmodelinnovationonvaluecreation,thissectionhigh