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The-application-of-rhetoric-in-ads(广告语中修辞的运用)ppt课件.ppt

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ThemodifiedcaseinadvertisementsQuote引用ThenameofbaiduquotespeomofLiShangyin.LuoYangSwallowDishalsoquotesthepoemofCaoCao.Contrast对比Ponasonic,Co.Ltd.新飞广告做的好， 不如新飞冰箱好。 Frestechadvertisingtobegood, asgoodFrestechrefrigerator.Simile（比喻）Poetryinmotion,dancingclosetome． Engineeredtomovethehumanspirit. 人类精神的动力。（Mercedes-Benz梅赛德斯-奔驰德国）BMWM5————Awolfinsheep’sclothing rhetoricquestion（设问）“Where’sthebeef？”（Wendy’sHamburger）“牛肉在哪里？”（温迪汉堡包）Doesyourstomachhurt?stomachache,hyperacidity,gasteremphraxis,countonSiDashu.Dualinads五味生活，七彩人生Personificationinads万宁药店.PUNWebringhightechnologyhome。（NEC）我们把高科技带回家。（日本电气）Withsomanycarrots，I’llbearealgem！（B。C。Muffins）有这么多克拉（胡萝卜），我是颗真宝石！（发糕）Tryoursweetcorn，andyou’llsmilefromeartoear。尝尝我们的甜玉米，包你乐得合不拢嘴。Repetition（反复）Alsocalledrepeat,inEnglishadvertising,inordertohighlightsomeproductsandinformation,.Advertisingplannerswilldeliberatelyrepeatcertainwords,phrases,syntaxorsentence,soastohighlightthetheme,toexpressstrongfeelingsandenhancinglanguagerhythm,todeepenourimpressionofpurpose.RepetitionisimportantinadvertisingEnglish,oneoftherhetoric.Properuseoftherepeat,canmakethethemeshouldbestressed,strengthenlanguageexpression.Forexample"Volkswagen"oneAD:Weputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.Therepeatedtherhetoric,havekindofrhythmandnaturalrhythm.InordertoconformtotheChineselanguagehabits,producetheharmoniousrhythm,addtheproductapplicableobjects"king",twosentencesoffourwordstoexpress,thestructureistidy,translationoftheoriginalintentionisforgoodaestheticreproductionWeputthemthroughwatertomakesuretheydonotleakage.Weputthemthroughmudandsalttomakesuretheywontrust.Chineselife,chineseMeiling.Exaggeration（夸张）OnethousandneighboursaredrunkandtensquarekmisfulloffragranceonceyouopenthewinejarThemorningoftheworld,areNescafeIfonlyyouowntheChunlanair-condition,springwillaccompanyyouforever. Thankyou!