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Googleistheworld’sbiggestsearchingprovideronline.However,itsbusinessdomainandimpacthadexceededthefieldofwebsites.《PlanetGoogle》isapopularbookonthenewemergingmediumGoogle.TheauthorofthebookisthewriteroftheeBoys,andtheNewYorktimescolumnDigitaldomain.《PlanetGoogle》aredividedinto8chapters. Intheintroductionof《PlanetGoogle》,thewriterbeganhisbookwithGoogle’sgrandaspiration:organizedtheworld’sinformation.HepointedoutGooglehasundertakeninitiativestoattaincomprehensivecontrolofinformation.HisbookaimedtoexplorehowGooglehasgrownupandout,howearlytechnologychoicesenabledittoextenditsreachwithoutlimit,howitspursuitofinformationofallkindshasbroughtitunrivaledpower,andhowitspoweraffectsthegeneralinterestsofeveryone,forbetterorforill. Google2.0hasbeenreachingoutwardbeyondWebpages.Theentireindustries,includingbookpublishing,newspapers,andtelevisionentertainmentareinconflictswithGoogle.GoogleengagedincellphonesandboughtDoubleclickin2008.In2006,itacquiredYouTube.However,Google’leadersspeakintheblandlanguageofscienceandengineering,andtheupliftinglanguageofpublicservice.Thecompany Google’spowerderivesfromitsfinancialbase,whichwasbuiltonanaccidentaldiscovery,twoyearsafterthecompany’sfounding,thatplaintextadvertisementsonitssearchresultspagesproduceenormousprofits.Ninety-ninepercentofitsrevenuestillisgeneratedbythosesimpletextads,manyofwhichnowappearontheWebpagesofaffiliates,companieswithwhomGooglehasarrangedtoplaceadsandreceiveashareoftheadvertisingrevenue. MicrosoftisthreatenedbyGoogle,becauseitispersuadingcustomerstoadoptanewmodelforpersonalcomputing,cloudingcomputing,onethatdirectlythreatensMicrosoftempire. ItisGoogle’spursuitofallinformation,inanyform,thathasmadeitsstorylarger,morecomplicated,andmoreinteresting.Indeed,thatisnotasmallcompany. Chapter1of《PlanetGoogle》isnamedOpenandClosed.InthisChapter,theauthordefinestwokindsofwebsites,oneisopenlikeGoogle,theotherisclosedlikeFacebook,MSN.Microsoftachieveditsuccessasapractitioneroftheclosedapproachtosoftwaredevelopment,keepingitssourceco