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双循环新格局下我国居民消费升级的制度经济学分析 Title:InstitutionalEconomicsAnalysisofUpgradingConsumerBehaviorsinChinaunderNewlyEmergingDualCirculationParadigm Introduction: TheemergingdualcirculationparadigminChina'seconomyhasintroducednewdynamicsandchallengestotheupgradingofconsumerbehaviorsamongitsresidents.Thedualcirculationstrategypromotesbothdomesticmarketexpansionanddeeperintegrationwiththeglobaleconomy.Thispaperanalyzesthisshiftfromtheperspectiveofinstitutionaleconomics,consideringtheroleofinstitutionsinshapingandguidingindividualconsumerchoices.Bystudyingtheinstitutionalfactorsthatinfluenceconsumerbehaviors,wecangaininsightsintohowthedualcirculationparadigmaffectstheupgradingofconsumerpreferencesandpatternsinChina. 1.InstitutionalFrameworkandConsumerBehaviors: 1.1InstitutionalEconomicsandConsumerChoices: Institutionaleconomicsemphasizestheroleofinstitutionsinshapingeconomicbehavior.Institutionsconsistofrules,norms,andorganizationsthatstructureeconomicactivities.Consumerbehaviors,asasubsetofeconomicactivities,arealsoinfluencedbyinstitutions.ThissectionexplorestheinfluenceofinstitutionsonconsumerchoicesandtheimplicationsforconsumerbehaviorupgradinginChina. 1.2InstitutionalFactorsAffectingConsumerBehaviors: a)LegalandRegulatoryFramework:Thelegalandregulatoryenvironmentplaysacrucialroleinfosteringconsumerconfidenceandprotectingtheirrights.China'stransitiontowardsamarket-orientedeconomynecessitatesthedevelopmentandimplementationofconsumerprotectionlawsandregulationsthatalignwithinternationalstandards.Strengtheninglegalprotectionforconsumerrightscanenhanceconsumertrustandencouragehigher-valueconsumption. b)MarketInstitutions:Marketcompetitionandthepresenceofwell-functioningmarketinstitutionsshapeconsumerbehaviors.Encouragingfaircompetition,reducingmarketentrybarriers,andpromotingmarkettransparencycancreateaconduciveenvironmentfortheupgradingofconsumerbehaviors.Furthermore,thedevelopmentofdigitalmarketplacesande-commerceplatformshasprovidedconsumerswithgreateraccesstoawiderrangeofproduc