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国际商务环境分析案例立顿在加拿大投资的PESTLE分析ppt课件.ppt

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Lipton’senteringCanadianmarket --PESTLEanalysisLipton Liptonisoneoftheworld'sgreatrefreshmentbrands,makingabigsplashintheglobalbeveragesmarketwithtea-baseddrinksincludingleaftea,infusions,ready-to-drinkteaandotherhealthy,refreshingalternativestosoftdrinks.Itistheepitomeofinternationalquality.LiptonYellowLabel'sassuranceofqualityhashelpeditbecometheworld'slargestsellingteabrand.SpeciallypluckedfromthebestteagardensofKenyaandblendedtoperfection-itistrulythegoldstandardintea.The100%InternationalBlend-madewithoneofthebesttechnologiesavailableintheworld,hasbeenbroughttoyoutoprovidethefinestteadrinkingexperience. Disadvantage Fiercemarketcompetition. Foreigninvestmentcanreinvest. Anecosystemisasysteminwhichthebiotic(plants,animals,people),thenon-biotic(landforms,soil,water,climate)endureasaunitinnature. Canadaisnotthecountrywhichproduceteas,soLiptondoesnothavetheadvantageinmaterial.ButwecaninvestandsetfactoriesinCanada.ThelegalprocessinCanadaiscomplex,soit’simportanttohavegoodlegalconsultant.AsLiptoniscapabletoownprofessionallegalinstitutions,ourcompanycanenterCanada. ③reducetheenvironmentalimpactsSocialEnvironment Culturereferstothespecificlearnednormsthatreflecttheattitudes,values,beliefsandcustomsofasociety.Actually,thesocialenvironmentcontainsallkindsofactivitiesbehaveinthesociety. △Liptonprovidesethnicbrandsaswetrytomakeimmigrantsfeelathome.ThisuniquechannelbringsinbrandsthatincludeproductsfromalloverAsia,bringinginuniqueflavoursandauthenticitytoourconsumersinNorthAmerica. △ForCanadahasbeeninfluencedbyBritish,Frenchandaboriginalculturesandtraditions,itmightalsogetthehabitofdrinkingafternoontea,ortheymightspendsomeoftheirsparetimeintheteashoptohaveacupoftastytea,willthey. Asweallknowthatthere’spurifiedwaterprovidedinpublicareaallaroundCanada.Sotakingacupoffreshteaissuchanenjoyablething,evenmoreconvenientthangoandbuyabottleofsoftdrink. △Aswecanseeinthegraph,theclimateinCanadaisnotsuitableforpeopletotaketoomuchcolddrink.Liptonmightbeanabsolutegreatchoiceforthecons