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社会化问答社区用户角色转变的动力机理研究 Title:ResearchontheMotivationMechanismofUserRoleTransitioninSocialQ&ACommunities Abstract: SocialQuestionandAnswer(Q&A)communitieshavegainedsignificantpopularityinrecentyearsasvaluablesourcesofknowledgesharingandinformationseeking.Understandingthemotivationmechanismbehinduserroletransitionswithinthesecommunitiesisofcrucialimportanceforcommunitymanagersandresearchers.ThispaperaimstoexplorethefactorsthatdriveuserstotransitionfromnovicequestionerstoexpertanswerersinsocialQ&Acommunities,providingvaluableinsightsforcommunitymanagementandfosteringcommunitygrowth.Specifically,itdelvesintotheintrinsicandextrinsicmotivationsunderlyinguserroletransitions,aswellasthesocialandpsychologicalfactorsinfluencingthesetransitions.ThefindingsofthisstudycanbeutilizedtodesigneffectiveinterventionsandstrategiestoencourageactiveparticipationandexpertisedevelopmentwithinsocialQ&Acommunities. 1.Introduction: 1.1Background 1.2ResearchObjective 1.3SignificanceoftheStudy 2.LiteratureReview: 2.1SocialQ&ACommunity 2.2UserRolesinSocialQ&ACommunities 2.3MotivationTheories 2.4RoleTransitioninOnlineCommunities 2.5PreviousStudiesonUserRoleTransitionsinSocialQ&ACommunities 3.TheoreticalFramework: 3.1IntrinsicMotivation 3.1.1Self-Actualization 3.1.2PersonalAchievement 3.1.3Curiosity 3.2ExtrinsicMotivation 3.2.1ReputationandRecognition 3.2.2SocialInteractionandCommunityBelongingness 3.2.3TangibleRewardsandIncentives 3.3SocialandPsychologicalFactors 3.3.1ExpertIdentityandPerceivedCompetence 3.3.2SocialInfluenceandNorms 3.3.3LearningOpportunitiesandFeedback 3.3.4CommunitySupportandMentoring 4.Methodology: 4.1ResearchDesign 4.2DataCollection 4.3DataAnalysis 5.FindingsandDiscussion: 5.1IntrinsicandExtrinsicMotivationsforUserRoleTransition 5.2SocialandPsychologicalFactorsInfluencingUserRoleTransition 5.3RelationshipsbetweenMotivationsandFactors 5.4ImplicationsforCommunityManagement 6.Conclusion: 6.1SummaryofFindings 6.2TheoreticalContributions 6.3PracticalImplications 6.4LimitationsandFut