预览加载中，请您耐心等待几秒...

基于“以客户为中心”的零售银行产品战略转型研究.docx

预览
1/3
2/3
3/3

在线预览结束，喜欢就下载吧，查找使用更方便

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

基于“以客户为中心”的零售银行产品战略转型研究 Title:ResearchontheTransformationofRetailBankingProductStrategywithCustomer-CentricApproach Abstract: Theretailbankingindustryhaswitnessedsignificanttransformationsinrecentyearsduetotheriseofdigitalizationandchangingcustomerexpectations.Inordertoremaincompetitive,retailbankshavebeenfocusingoncustomer-centricstrategiestoenhancetheirproductofferings.Thisresearchpaperexploresthetransitioningroleofretailbankingproductstrategieswithacustomer-centricapproach.Itinvestigatesthereasonsbehindthisshift,thechallengesfaced,andthepotentialbenefitsthatcanbeachievedbyadoptingsuchstrategies.Thefindingsofthisstudyprovideinsightsforretailbankstoeffectivelynavigatethechanginglandscapeoftheindustryandmeetcustomerdemands. 1.Introduction: 1.1Background: Theretailbankingindustryisexperiencingaparadigmshiftwithincreaseddigitizationandchangingconsumerpreferences.Technologyhasrevolutionizedbanking,enablingcustomerstoaccessbankingservicesanytime,anywhere.Insuchacompetitiveenvironment,itiscrucialforbankstodevelopcustomer-centricstrategiestoensurelong-termsuccess. 1.2Objectives: Theprimaryobjectiveofthisresearchistoexaminethetransformationofretailbankingproductstrategiestowardsacustomer-centricapproach.Itaimstoidentifythedrivingforcesbehindthisshift,analyzethechallengesfacedbybanks,anddeterminethepotentialbenefitsofadoptingcustomer-centricstrategies. 2.Methodology: 2.1DataCollection: Thisresearchpaperadoptsaqualitativeresearchapproachandcollectsdatafromvariousreliablesources,includingacademicjournals,industryreports,andcasestudies.Thesesourcesprovidevaluableinsightsintothetransformationofretailbankingproductstrategies. 2.2DataAnalysis: Thecollecteddataisanalyzedusingcontentanalysis.Keythemesandpatternsareidentified,andthefindingsareusedtosupporttheresearchobjectives. 3.TheShifttowardsCustomer-CentricStrategies: 3.1ChangingCustomerExpectations: Withincreasedaccesstoinformationandpersonalizedexperiencesinotherindustries,customersnowexpectsimilartreatmentfrombanks.Theydesire