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TheCredibilityPrinciple 诚信标准ROBERTL.SHOOKBest-sellingauthorRobertL.Shookhasbeenworkingfull-timeasanauthorsince1978.HeisoneofsixNewYorkTimesbest-sellers.MemberofboardofdirectorsofValueCityDepartmentStores,1991-.Contributingeditor-SuccessMagazine-4years.Chairmanoftheboard-AmericanCancerSociety(FranklinCounty)-;ACSboardmember(1985-);1994VolunteeroftheYear-AmericanCancerSociety;pastboardmemberofOpera/Columbus;PlayersTheaterofColumbusandmemberoftheColumbusAdopt-a-SchoolProgram.Howmanytimeshaveyoubrokenyourpromisesandbeendisappointedbyunfulfilledpromisesofothers?Whyweshouldfollowthecredibilityprinciple? Thecredibilityprinciplehaslongbeenthesoulofeastcivilization.Ifonelostit,onewouldloserelativesandfriendship,evenresultinconflictsandhatered,ormore.SocialdiscreditablebehaviorsCredibilitycrisisperturbsgoodsocialorderwithliesandpropaganda,andithaseffectedveriousproblemsinallrespectsofthesociety.Therearealotofpeoplebreaktheirpromises,eveniftheyareattorneys,doctorsandpoliticians.BusinessCredibilitysocialcredibilitysystem AsthegreatsocialtransformationbroughtbytheReformingandOpening,oursocietyoccurscredibilitycrisis.Facedwiththeexistingpredicamentwheredishonestcompanies,peopleandbehaviorsareinabndance,whichbadlyinfluencedthedevelopmentofourcountry. Recontructagoodsocialsystem Createacredibleenvironmenttodecreasetheimmoralbehaviorsanddishonestorganizations. Howcanwefollowthecredibilityprinciple?Sinceremessageresemblesamirror,breakinasingleday,crackwillappearoveryourpersonality.诚信像一面镜子,一旦打破,你人格就会出现裂痕。 Thesinceremessageisthemostbeautifulovercoatofperson,isanintelligenttheholiestandpurestfreshflower.诚信是人最漂亮外套,是心灵最圣洁鲜花。 Thesinceremessageisyournohumblepriceshoes,traversesthelengthandbreadthofajourneyfilledwithnumerousdifficultiesanddangers,masscan'trespondtoeternalinvariable.诚信是你价格不菲鞋子,踏遍千山万水,质量也应永恒不变。 Believesreallyistolinktheintelligentbridgeup,tobeexpertinthepeoplewhocheats,toarriveatforeverthebridgeanotheroneholdswithoutend.诚信是沟通心灵桥梁,善于坑骗人,永远到不了桥另一端。 Thewordoncespokencann