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亚马逊老板2.5亿收购华盛顿邮报 ThebossofAmazon,JeffBezos,hasagreedtopurchasetheWashingtonPostnewspaperfor$250m. 亚马逊老板杰夫·贝索斯将以2.5亿美元的价格收购华盛顿邮报。 MrBezosisbuyingthepaperanditsotherprintpropertiesinapersonalcapacity. ThePosthasbeenownedbytheGrahamfamilyfor80years. "Yearsoffamiliarnewspaper-industrychallengesmadeuswonderiftheremightbeanotherownerwhowouldbebetterforthePost,"saidPostchiefexecutive,DonaldGraham. "JeffBezos'proventechnologyandbusinessgenius,hislong-termapproachandhispersonaldecencymakehimauniquelygoodnewownerforthePost." TheWashingtonPostCompanyalsoownsKaplan,atestpreparationcompany,inadditiontootherproperties.ThosewillstayundertheownershipoftheGrahamsaspartofayet-unnamedentity. Thesaleisexpectedtobecompletedinthenext60days. Decliningcirculation Theflagshippaper,knownforitscoverageoftheWatergatescandal,hassufferedinrecentyearsastheinternethashurtadvertisementsalesandithasstruggledtoadaptitsprintcoveragetotheweb. ThePosthasbeen"decliningincirculationespeciallyamongyoungreaders,"HorizonMediaanalystBradAdgatetoldtheBBC. Nonetheless,headded:"Ialwaysthoughtthiswouldbeanewspaperthatwouldbeabletowithstandthedigitaltidebecauseofthenameandtheprestige.Itis,nexttotheNewYorkTimes,themostprestigiouspaperinthecountry." AccordingtotheAllianceforAuditedMedia,anewspaperauditingfirm,theWashingtonPostwastheseventhmostpopulardailynewspaperintheUSthisyear,withatotalcirculationof474,767-a6.5%declineonlastyear. InanopenletterpostedontheWashingtonPost'swebsite,MrBezossaidhewouldnotbeleadingthepaperonaday-to-daybasisandsoughttoreassurenervousemployees,butsayinghewouldnotseektochange"thevalues"ofthepaper. However,headded:"Therewill,ofcourse,bechangeatThePostoverthecomingyears...Theinternetistransformingalmosteveryelementofthenewsbusiness:shorteningnewscycles,erodinglong-reliablerevenuesources,andenablingnewkindsofcompetition,someofwhichbearlittleornonews-gatheringcosts." MrBezossaidhedidnothaveaplanyetforwhatexactlyhethoughtthosechangeswouldbe.