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企业创新投入与企业价值之间的关系研究 Abstract Innovationisanessentialdriverofsuccessformodernbusinesses.Innovationinputsarecriticalforcreatingandsustainingcompetitiveadvantage,whileinnovationoutputsdrivefinancialperformanceandimpactorganizationalvalue.Forthisreason,firmsthatinvestheavilyininnovationandnewproductdevelopmentaremorelikelytocreateandsustaincompetitiveadvantage.Thisstudyaimsatinvestigatingtherelationshipbetweeninnovationinvestmentandcorporatevalue.Throughthereviewofextantliterature,variousempiricalstudies,andfinancialdata,thefindingsshowapositivecorrelationbetweeninnovationinputsandcorporatevalue.Thispaperconcludesthatinnovationinvestmenthasasignificantimpactonthecorporatevalueofafirm. Introduction Innovationandcreativityareessentialcomponentsforbusinessesintoday'sfast-pacedandhighlycompetitivemarket.Successfulcompaniesneedtocontinuouslyintroducenewproducts,services,andprocessestostayaheadofthecompetition.Therefore,innovationinvestmenthasemergedasadrivingforcebehindthegrowthandsuccessofbusinesses.Investingininnovationallowsfirmstocreatenewproductsandservices,improveexistingones,andenhanceefficiencyintheiroperations.Thesedevelopmentsleadtolong-termgrowth,increasedmarketshare,andcompetitiveadvantage. Innovationinvestmentcanbedefinedasthemoneyacompanyspendsonresearchanddevelopment(R&D)andthelatesttechnologiesthatsupporttheinnovationprocess.Thisinvestmentcantakevariousforms,includingtheacquisitionofnewtalent,expansionofproductionfacilities,andresearchanddevelopmentactivities.Businessesthatinvestheavilyininnovationaremorelikelytogainacompetitiveedgeastheydevelopnewproducts,services,andprocesses,whichareoftenmoreefficient,effective,andappealingtocustomerscomparedtothoseoftheircompetitors.Innovationinvestmenthelpsfirmsachievelong-termgrowth,profitability,andsustainability,leadingtoincreasedcorporatevalue. Organizationalvalue,ontheotherhand,canbedefinedastheworthofacompanybasedonitsassets,liabilities,andoverallmarketvalue.Organizationalvaluereflectsthefinancialperformanceandmarke