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ProjectDevelopinganadcampaignStepOne:ComprehensionTobuildanadc_________MainideaofeachparagraphStepTwo:LanguageFocuses2Inordertodetermine…(line11) determine:decidefirmly/findout Eg.Wehaven’tdeterminedwhentoleave. Canyoudeterminethemeaningoftheword? determineon/upon:resolve Eg.Wedeterminedonanearlystart. determinetodosth. HedeterminedtolearnFrench. determined:adj.be~todosth. I’mdeterminedtosucceed. Ex: 3appealtotheway…(line19) appealto:V. (a)beattractive/interesting Eg.Dothesepaintingsappealtoyou? (b)makeanearnestrequest恳求/呼吁 Eg.Thepoliceappealedtothecrowdnottopanic. N. Eg.anappealforhelp/food Thenewfashionsoonlostitsappeal. Ex. Theideaofworkingabroadnever____________me.(吸引) 4beconcernedwith…(line23) beconcernedwith:beabout HerlatestarticleisconcernedwithTaiwanIssues. MrZhangismuchconcernedwiththedisabled. concern:V.affect Thelossisseriousforallconcerned. N.It’snoconcernofmine. Whatareyourmainconcernsasawriter? asfarassb/sth.concerned:就某人/事而言 Ex. We__________________________ _________hissafety.(都关心) - 5whatapproachyouwantto…(line28) approachN.ways Wecantryanewapproachtolanguageteaching. N.comingnearto Atherapproachthechildrenranoff. approachV.comenear/getcloseto Asyouapproachthetownthefirstbuildingyouseeisthechurch. Ifindhimdifficulttoapproach. Identifydifferentmeaningsofapproach.aWiththeapproachofnight,itbecamecolderandcolder. bTheapproachtothecitywasblocked. cThetimeisapproachingwhentheywillleaveforLondon. . dDidheapproachyouabouthelpinghimwithhishomework?StepThree:Developinganadcampaign*Preparing Discussion: who/what/how (2)Teamwork: *Producing Whatshouldeachmemberdo? researcher---findinf.fromvarioussources logo/slogandesigner---madeitattractive proposalwriter---writeabriefoutlineandplan somequestions thewholeteam---workasawholeandeveryoneshouldcontributetotheproject*Presenting Makeyourpresentationclearly. Answerquestionsconcerningyouradcampaign. (3)Postyourlogoandslogan.HomeworkThanks!