孔子学院海外文化传播策略研究——基于马达加斯加孔子学院的调查分析.docx

孔子学院海外文化传播策略研究——基于马达加斯加孔子学院的调查分析
摘要：
孔子学院是一个由中国政府设立的机构，旨在促进汉语和中国文化的传播。随着中国经济的崛起以及中国在全球舞台上的日益重要地位，孔子学院也随之成为了一种海外文化传播的重要手段。本文以马达加斯加孔子学院为例，深入探讨了孔子学院的海外文化传播策略。本文通过对马达加斯加孔子学院的调查分析，得出了以下结论：学院在汉语教学、文化交流和中马合作方面起到了重要作用，但在学生招募、课程设置和本地文化适应性方面还存在一定缺陷。因此，建议学院加强与当地教育机构和政府的合作，在汉语教学上提高教师水平和教学资源，同时加强与本地文化的融合，更好地满足当地人们的需求。
关键词：孔子学院；海外文化传播；马达加斯加；汉语教学；文化交流；合作
Introduction
孔子学院(ConfuciusInstitute)isanon-profitorganizationestablishedbytheChinesegovernmenttopromoteChineselanguageandcultureworldwide.Sinceitsestablishmentin2004,ithasbecomeanimportantmeansofpromotingChinesecultureabroad,especiallywiththeriseofChina'seconomyanditsgrowingroleintheglobalstage.Currently,thereareover500ConfuciusInstitutesinmorethan140countries,withatotalofover2millionregisteredstudents.AsoneoftheConfuciusInstitutesinAfrica,theConfuciusInstituteattheUniversityofAntananarivoinMadagascarhasplayedanimportantroleinpromotingChinesecultureandlanguageintheregion.
Inthispaper,wewillexploretheoverseasculturaldisseminationstrategyofConfuciusInstituteusingtheexampleoftheConfuciusInstituteinMadagascar.ByanalyzingdatafromasurveyconductedwithstudentsandteachersattheConfuciusInstitute,thepaperwilllookattheInstitute'sroleinpromotingChineseculture,itseffectivenessinlanguageteaching,anditscollaborationwithlocalinstitutions.
ConfuciusInstituteandOverseasCulturalDissemination
FoundedundertheleadershipoftheHanban(OfficeofChineseLanguageCouncilInternational)in2004,theConfuciusInstituteisanon-profitorganizationestablishedbytheChinesegovernmenttopromoteChineselanguageandcultureworldwide.TheprimarygoaloftheinstituteistocreateaplatformforcommunicationoftheChineselanguageandculture,strengthenculturalexchangesbetweenChinaandothercountries,andcontributetotheoveralldevelopmentoftheworld’seconomyandsociety(Wang,2009).ConfuciusInstitute'sactivitiesincludeChineselanguageandculturalcourses,culturalexchangeactivities,teachertraining,andacademiccooperationprograms.
Overthepastdecade,ConfuciusInstituteshavebecomeanimportanttoolforChina'soverseascultu