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基于Web使用挖掘的网站优化策略研究——以武林风网站为例.docx

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基于Web使用挖掘的网站优化策略研究——以武林风网站为例 Title:ResearchonWebsiteOptimizationStrategiesBasedonWebMining-ACaseStudyofWulinFengWebsite Abstract: Intoday'sdigitalage,havinganoptimizedwebsiteiscrucialforbusinessestoattractandengageusers.Thisresearchpaperfocusesonanalyzingwebsiteoptimizationstrategiesbasedonwebmining,usingtheWulinFengwebsiteasacasestudy.Byleveragingwebminingtechniques,weaimtoidentifykeyareasforimprovementinWulinFeng'swebsiteandproposeeffectivestrategiestoenhanceitsuserexperienceanddrivehigherconversionrates. 1.Introduction: Theinternethasbecometheprimaryplatformforbusinessestoreachtheirtargetaudience.Consequently,websiteoptimizationhasbecomeacriticalaspectofdigitalmarketing.Webmining,asapowerfultechniqueforextractingvaluableinformationfromwebdata,offersinsightsintouserbehavior,preferences,andpatterns.Byleveragingwebmining,organizationscangainvaluableinsightstooptimizetheirwebsitesandimproveuserexperience. 2.LiteratureReview: Thissectionprovidesanoverviewofrelevantliteratureonwebsiteoptimizationstrategiesandwebminingtechniques.Itdiscussestheimportanceofuserexperience,conversionrateoptimization,andthevariousmethodsofwebminingsuchaswebcontentmining,webstructuremining,andwebusagemining. 3.Methodology: Thisstudyadoptsamixed-methodsapproach,combiningqualitativeanalysisofWulinFeng'swebsitewithquantitativeanalysisofuserdataobtainedthroughwebmining.Thequalitativeanalysisfocusesonevaluatingthewebsite'sdesign,usability,content,navigation,andoveralluserexperience.Thequantitativeanalysisinvolvesmininguserbehaviordata,suchasclickstreamdataandsessionduration,toidentifypatternsandpreferences. 4.WebsiteOptimizationStrategies: Basedonthefindingsfromthequalitativeandquantitativeanalysis,thissectionproposeswebsiteoptimizationstrategiesforWulinFeng.Thesestrategiesinclude: 4.1.ImprovingWebsiteDesign: Enhancingthewebsite'svisualappeal,ensuringresponsivedesignforvariousdevices,optimizingpageloadspeed,andadoptingauser-friendlylayoutandtypography. 4.2.EnhancingUsability: Simplifyingthenavigat