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中国—东盟博览会标语英译实证研究.docx

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中国—东盟博览会标语英译实证研究 Title:AnEmpiricalStudyontheTranslationoftheChina-ASEANExpoSlogan Abstract:AsanimportantplatformforpromotingeconomicandtradeexchangesbetweenChinaandASEANcountries,theChina-ASEANExpohasattractedwideattentionandparticipationfromallparties.Asanessentialelementofthepromotionandbrandingoftheevent,thetranslationofitssloganplaysacrucialroleinconveyingthecorevaluesandmessagesoftheExpo.ThispaperaimstoconductanempiricalstudyonthetranslationoftheChina-ASEANExposlogan,analyzingthetranslationstrategiesandeffectivenessoftheEnglishversionsofthesloganintermsoftheirculturaladaptation,communicativefunctions,andmarketingeffects.ByanalyzingandcomparingthetranslationsoftheExposloganindifferentyearsandfromdifferentperspectives,thispaperprovidesinsightsintothechallengesandopportunitiesofcross-culturalcommunicationinthecontextofinternationaleventsandofferspracticalsuggestionsforimprovingtheeffectivenessoftranslationinpromotingmutualunderstandingandcooperationamongdiversecultures. Keywords:China-ASEANExpo,slogantranslation,culturaladaptation,communicativefunctions,marketingeffects Introduction TheChina-ASEANExpo(CAEXPO)isanannualeventheldinthecityofNanning,GuangxiProvince,China.Itisacomprehensiveinternationaltradeandinvestmentfair,aimingtopromoteeconomicandtradecooperationbetweenChinaandtheAssociationofSoutheastAsianNations(ASEAN).TheExpohasbeenheldsuccessfullyfor16sessionssinceitsinceptionin2004,attractingthousandsofenterprises,investors,andbuyersfromChinaandASEANcountries.Asanimportantplatformforeconomicandculturalexchange,theExpohasincreasinglyemphasizedtheimportanceofinterculturalcommunicationandmutualunderstandingamongdifferentnations. ThesloganoftheChina-ASEANExpoisanessentialelementofthebrandingandpromotionofthisevent.ThetranslationofthesloganintoEnglishnotonlyhelpstoconveythecorevaluesandmessagesoftheeventbutalsorepresentsasignificantchallengeforcross-culturalcommunication.TheaimofthispaperistoconductanempiricalstudyonthetranslationoftheChina-ASEANExposlogan,analyzin