预览加载中,请您耐心等待几秒...
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

亲,该文档总共52页,到这已经超出免费预览范围,如果喜欢就直接下载吧~

如果您无法下载资料,请参考说明:

1、部分资料下载需要金币,请确保您的账户上有足够的金币

2、已购买过的文档,再次下载不重复扣费

3、资料包下载后请先用软件解压,在使用对应软件打开

FranchisingfranchisormanagementservicesfeefranchiseagreementadvertisingfeefranchiseeformatoperationsmanualmasterfranchiseefranchisefeeWhatisfranchising?McDonald'sTakeup(thechallenge)LeedsLeedsLivebycomputerizeFloorManageradministrationparkretailparkDrive-thru=drive-throughDrive-thruDrive-thruAdrive-thruMcDonald’sAdrive-thruMcDonald’sBacon&EggMcMuffininvoiceMysteryDinercommendongoingpayrollStaffturnovercasualworkersrushmuckinfries=FrenchfriespriorityGlennMiller(1904–1944)MoodyBluesonthegoJaneAustenseatingsittingconformvalueFirst,thefranchiseisthecontractualrelationshipbetweenthefranchisorandthefranchisee. Second,thefranchisorwillallowfranchiseetousetheirowntrademarks,servicemark,businessandtechnicalmethods,continuoussystemandotherindustrialandintellectualpropertyrightsbythefirmpromise. Third,franchisingisacontinuousrelations.preferredsuppliersrefurbishmentabigmovepayoffPayoffAdvantagesoffranchisingDisadvantagesofBuyingFranchising2)Fortheconsumer,thefrequentchangesgavethemadoubt,causedtheunclearresponsibilitiesbetweenfranchisor,currentfranchiseeandpastfranchisees. 3)Afranchisecanonlyfocusonaparticulararea,andcannotbeachievedinallmarketsandstrategicvictory. Readingtask1