台大消费者行为cb 02.pptx
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台大消费者行为cb 02.ppt
TheConsumerDecisionProcessI:NeedRecognitionandSearchOverviewConsumerDecisionProcessModelConsumerDecisionProcessContinuumTypesofDecisionProcesses:InitialPurchaseTypesofDecisionProcesses:InitialPurchaseConsumerDecisionProcessCon
台大消费者行为cb 02.pptx
TheConsumerDecisionProcessI:NeedRecognitionandSearchCDPStage1:NeedRecognitionTwoTypesofExternalSearchSourcesofInformation9、静夜四无邻,荒居旧业贫。。10月-2410月-24Friday,October4,202410、雨中黄叶树,灯下白头人。。06:22:2306:22:2306:2210/4/20246:22:23AM11、以我独沈久,愧君相见频。。10月-2406:22:2306
台大消费者行为cb 1.pptx
RogerD.Blackwell,PaulW.Miniard,andJamesF.Engel,ConsumerBehavior,NinthEditionCopyright©2001byHarcourt,Inc.Allrightsreserved.Blackwell,Miniard,andEngel,ConsumerBehavior,NinthEdition,Copyright©2001byHarcourt,Inc.Allrightsreserved.9、静夜四无邻,荒居旧业贫。。10月-2410月-24F
台大消费者行为cb 1.ppt
RogerD.BlackwellPaulW.MiniardandJamesF.EngelConsumerBehaviorNinthEditionCopyright©2001byHarcourtInc.Allrightsreserved.BlackwellMiniardandEngelConsumerBehaviorNinthEditionCopyright©2001byHarcourtInc.Allrightsreserved.Ob
台大消费者行为cb 09 attitude.ppt
AttitudeFormationandChangeOverviewDefinitionsHowCanAttitudesandPreferencesBeMeasured?Foundations/ComponentsofAttitudeCognitiveFoundationsofAttitude:BeliefsMultiattributeAttitudeModel:TheFishbeinModelTheFishbeinModel:SampleResultsT