(Heart_Beat)动漫饮品商业计划书.docx

——策划书团队：张曦窦柳浩侍柄周脉席张晶王梦婷目录一、执行总结1.1项目描述31.2市场31.3投资与财务3二、项目背景42.1产业背景42.2产品概述42.2.1动漫饮品42.2.2西式餐点42.2.3动漫手办公仔42.2.4真人cosplay秀42.3竞争优势52.4项目前景5三、市场分析63.1行业及市场概述63.1.1饮料的市场行业及市场概述53.1.2动漫的行业及市场分析63.2项目的市场需求程度73.3项目的目标市场73.4项目的市场竞争分析73.4.1同类产品的竞争优势73.4.2团队管理方面73.4.3营销优势7四、总体进度安排和发展策略74.1项目安排74.2发展策略74.2.1短期目标84.2.2中期目标84.2.3长期目标............................................................................................................9五、创业团队105.1核心团队115.2营销策略125.2.1微信营销(电子媒介）125.2.2客户营销（针对消费人群)...................................................................125.2.3免费营销12六、资金运作与财务预测136.1.总投资估算....................................................................................................136.1.1销售成本..............................................136.1.2税额预测..............................................136.1.3利润预测..............................................136.1.4总成本费用估算........................................136.2资金筹措.....................................................................................................146.2.1资金的来源组成....................................................................................146.3财务评价....................................................................................................146.3.1利润及利润分配..................................................................................146.3.2资产负债表..........................................................................................14七、风险157.1风险.............................................................................................................157.1.1融资风险..............................................................................................157.2.2市场风险...............................................................................................167.1.3财务风险................