预览加载中，请您耐心等待几秒...

市场营销论文(已修改).doc

预览
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

亲，该文档总共13页，到这已经超出免费预览范围，如果喜欢就直接下载吧～

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

12SCN:20085878339Name:ShaoxiayuTheReportonMarketingPrinciplesinTourismIndustry(Assignment1)Name:ShaoxiayuSCN:20085878339ContentSummary2Introduction3Outcome1Investigatetheconceptandprocessofmarketing4Comparingalternativedefinitionsofmarketing4ThemaincharacteristicsofamarketingorientedTourismCompany5Salesorientation5Productorientation5Marketingorientation5Comparethethreeorientation5ThevariouselementsofthemarketingconceptinTourismindustry6Thebenefitsandcostsofamarketingapproach7Recruitmentandtrainingofstaff7Advertising7Outcome2Exploretheconceptsofsegmentationtargetingandpositioning7Macroandmicroenvironmentalfactorswhichinfluencetourismmarketingdecisions7Macroenvironmentalfactorsinfluencetourismmarketingdecision7Microenvironmentalfactorsinfluencetourismmarketingdecision8Thesegmentationcriteriatobeusedfortwotouristproductsindifferentmarkets8SegmentingBusinessMarkets8SegmentingConsumerMarket9Factorsinfluencingthechoiceoftargetingstrategyintourismindustry9Thewaythatbuyerbehavioraffectsmarketingactivitiesintwodifferentbuyingsituations10Conclusion10References10SummaryThepurposeofthispaperistoexplainthemodernmarketingisplayanimportantroleindeveloptravel.Throughthetakemodernmarketingtodeveloptravelandexpandthetravelmarket.Describedthemarketingconceptatthebeginningofthearticleandcomparedtomarketingorientationthanproductorientationandsalesorientationtowinmorecustomersmoresuitableforthedevelopmentofmoderntravelagency.ThroughthemarketsegmentstoservecustomersprovideamorepersonalizedserviceIthinkthatmodernmarketingisimportantforatravelagencyandnowtheentireexchangeprocesscustomersarenotpassiveandthetraditionalmarketingconceptisunabletoadapttothenewbusinessenvironmentuseofmodernmarketingconc