（每日一读）2014年4月高考英语考前突破 阅读理解能力 财经新闻 广告收入不稳定影响谷歌股价.doc

广告收入不稳定影响谷歌股价
SharesinGooglehavedropped5%despitethetechnologygiantreportingafirst-quarterprofitriseof3%.

2014年第一季度谷歌利润增长3%，但是股价却下跌5%。

Profitswere$3.45bn,butinvestorsarepreoccupiedbyGoogle'sinabilitytomaintainadvertisingprices.

Awidelywatchedmeasure,theaverage"costperclick",wasdown9%fromayearearlier.

Anotherweakspothighlightedinthereportwasthefirm'sdiscountedsaleofMotorolaMobilitytoLenovo.

GooglesoldthesmartphonemakertoLenovoinJanuaryforcloseto$3bn,afterpaying$12.5bnforthefirmlessthantwoyearsago.

Despiteinvestors'reaction,Google'schiefexecutive,LarryPage,wasupbeat:"Wecompletedanothergreatquarter,"hesaidinastatement.

"Wegotlotsofproductimprovementsdone,especiallyonmobile.I'malsoexcitedwithprogressonouremergingbusinesses."

However,Googlecontinuestostrugglewithitsabilitytochargeadvertisershigherpricesformobileads,whichareincreasinglyimportantwithmoreandmoreconsumersaccessingGoogle'sbrowserthroughtheirsmartphones.

AdvertisershaveprovenreluctanttopayasmuchforadsonmobilescreenscomparedtoGoogle'sbread-and-butterdesktopads,whichhavebeenthemainrevenuegeneratoratthefirm.

Ratesformobileadscanbehalfasmuchasonpersonalcomputers,accordingtoNeedham&CoanalystKerryRice.

However,GoogleexpectsmobileadpricestocatchupwithPCseventuallyasitbecomeseasierforconsumerstobuyproductsusingmobiledevices,GooglechiefbusinessofficerNikeshArorasaid.