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基于“BOP”视角的企业石镇中小企业创新商业模式研究的中期报告.docx

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基于“BOP”视角的企业石镇中小企业创新商业模式研究的中期报告 Introduction BOP(BaseofPyramid)isabusinessstrategythattargetsthelow-incomepopulation,makinguseofinnovativeandaffordablebusinessmodels.Manycompanieshavebeenabletosuccessfullypenetratethismarketandachievesignificantsuccessbycreatingnovelbusinessmodels.Shizhen,asmalltowninChina,isahubforsmallandmedium-sizedenterprises(SMEs)inthemanufacturingsector.GiventhatBOPisgainingsignificantmomentumglobally,itisimportanttoexplorehowSMEsinShizhencanleverageBOPtoinnovatetheirbusinessmodels. ResearchObjectives ThisreportaimstoinvestigatetheopportunitiesandchallengesfacedbySMEsinShizhen,astheyattempttoinnovatetheirbusinessmodelsthroughtheBOPapproach.Theresearchobjectivesareasfollows: 1.ConductaliteraturereviewonBOPanditsconnectiontoinnovationinSMEs 2.AnalyzethecurrentstateofSMEsinShizhenregardinginnovationandBOP 3.IdentifytheopportunitiesandchallengesfacedbySMEsinShizhen,astheyattempttoadoptBOPandinnovatetheirbusinessmodels 4.ConductacasestudyofsuccessfulSMEsinShizhenadoptingtheBOPstrategyandtheirresultantinnovativebusinessmodels. DataCollectionandAnalysisMethods Theresearchdesignwillinvolveacombinationofbothqualitativeandquantitativeapproaches.Primarydatawillbecollectedthroughsemi-structuredinterviewsandsurveys.ThesamplepopulationwillincludeamixofSMEsinShizhen,industryexperts,andpolicymakers.Secondarydatawillbecollectedthroughliteraturereviewandcontentanalysis.Datawillbeanalyzedthroughathematicanalysismethod. ExpectedResults ThefindingsofthisresearchwillprovideinsightsintothestateofSMEsinShizhenandtheirreadinesstoadoptBOPstrategies.ItwillalsoidentifytheopportunitiesandchallengesofadoptingBOPandinnovatingbusinessmodels.Additionally,thecasestudywillprovidepracticalexamplesofsuccessfulSMEsthathaveleveragedBOPtoinnovatetheirbusinessmodels.ThesefindingswillbeusefultoSMEsinShizhenseekingtodiversifytheirmarketsandinnovatetheirbusinessmodels.ItwillalsobeusefultopolicymakersseekingtopromoteSMEs'competitivenessintheglobalmarket.