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Week2: CommunicationTheoryandModels SpeakingConfidentlyandethically PreparationCommunicationTheoryandModelsCommunicationTheoryandModelsAristotle's modeofcommunication Speaker Message ReceiverLasswellModeofCommunicationShannon&WeaverModelofCommunicationCodingprocessShannon&WeaverWestley&MacleanModelofCommnunicationFeedbackisTheSpeechCommnunicationProcessBecomingaConfidentSpeakerStagefrightNervousnessisNormal Actors Musicians Stars---thetennisStar–Federersays“tension”makeshimwinthegame Publicspeechorperformance Nervousness chemicalsubstance extraadrenaline heart hands knees skin WhatareSourcesofStageFright?How?TimetestedwaysThinkpositivelyUsethepowerofvisualizationMoretipsethicGuidelinesforethicalspeakerQuotationParaphrase Toknowyourself(interest,advantage) 2.Toknowtheaudience 3.Toknowthesetting 4.Toknowtheoccasion(byTV?Broadcast?Atameeting?Forpublicity?Product-marketing?Advertisement?Ataopeningceremony?Forafestival?) 5.Extensivereading(books,internetmaterials,talkwithsomepeople) 6.Profoundthinking(longtime’sreflection,introspection) 7.Tonarrowdowntopic 8.Toestablishyourpurpose 9.Todecideyourstrategies 10.Todiscoverrelevantmaterials(aroundthecentralidea)paragraphlikeatree(trunkandbranchesandroots) Purposes: ThePersuasivePurpose(stimulate,convince,activate,election,promotionofgoods,advertisements…) 2.InformativePurpose EntertainingPurpose Toknowyouraudience(audience-centered) Informationcollection Demographicaudienceanalysis Situationalaudienceanalysis Adaptation Toknowyouraudience Occupation Age Gender/sexualorientation(heterosexualorhomosexual) Educationallevel Income Thelisteners’role Interest Attitude(aboutsometopics) nationalities,languages,religions,culture.. (content,language,style,…) AdaptingtoyouraudienceGoal: Trytogetidentificationbetweenthespeakerandtheaudience(commonvalue,goal,experience) Setting: Places:size(smallorbig),shape(round,square), facilities(computer,projector,mic,taperecorder,VCD,stereo) Topicselect