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UnitFiveBusinessEthics.doc

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ExperiencingEnglish–BookFour -- UnitFiveBusinessEthics SectionA TimeAllotment:(4.5periods) PassageAandPassageB(3periods) ExercisesandWriting(1.5periods) TeachingAims:Theteachingofthistextaimstoenablestudents 1.Tomasterthefollowingnewwordsandusefulphrases: amodicumofgetawaywithobstructavariceinevitablydecentcorruptutilitycompassioncommendableinthelongrunquipadvocateinthequestto 2.TowriteaboutthesummaryofpassageA 3.Togetacquaintedwithreadingskillsofidentifyingtheauthor’spurpose 4.Topracticetranslatingskills:appositive 5.TowriteacompositiononTheNegativeEffectsofAdvertisements 6.Towritealetterofapology PASSAGEATheMoralAdvantages: HowtoSucceedinBusinessbyDoingtheRightThing? I.BackgroundInformation 1.TheImportanceofCorporateCulture Corporateculturessustainvaluesandbeliefsthatinfluencehowpeoplerelatetooneanother.Ofcourse,severalculturesexistinanyoneorganization:corporateculturepromotedandexemplifiedbymanagementaction;andsubcultures,reflectingdifferentworkgroupsordiscreteethnicgroupsthatarisefromtheworkforce. Thesesubculturesmaydisplay,differing,andideallycomplementary,setsofvaluesandperceptions,butunityofviewpointcanbeachieved.Inapluralisticsociety,businessistheoneplacewheredifferentculturesandpersonalvaluesareforcedtocooperateandcompromise.Itistheoneplacewhereasingleandunifyingethicisessential.Thecorporatecultureandsubculturescansupportethicsandsocialresponsibilityoropposethem.Thequestionnairebelowisachecklistforexaminingacorporation’sculture.Every“no”responseindicatesthatsomechangesarenecessarytobringthecompanyintoanappropriatepositiontofosterethicalbehaviorandsocialresponsibility. 2.CensusBureauDataRecord Questionnaire Isthecompany: 1.concernedaboutqualityinitsservices,products,andoperations? 2.concernedaboutitsemployees’qualityoflife? 3.proudofitsreputationintheindustry? 4.proudofitsreputationinthecommunity? 5.focusedontheneedsofitscustomers? 6.honestinitsdealingswithyou? 7.honestinitsdealingswithcustomers? 8.honestinitsdealingswithothers? 9.fairandequitableinthewaysi