网络环境下企业反竞争情报研究.doc

中文摘要

市场竞争日趋激烈，企业情报战愈演愈烈，网络已经成为主战场。然而，国内企业对竞争情报不够重视，反竞争情报意识更是淡薄。面对跨国公司为首的国外企业的严峻挑战，网络环境下企业反竞争情报工作迫在眉睫。
本文首先引入企业竞争情报与反竞争情报单元模型，对网络环境下企业自身在信息暴露区(Internet)、商务通道(Extranet)和企业实体(Intranet)中的竞争情报脆弱点以及面临的竞争对手情报活动威胁进行分析；然后从宏观层面上阐述了网络环境下企业反竞争情报工作流程，在整体上把握反竞争情报全过程。在此基础上，构建网络环境下企业反竞争情报体系，对企业信息暴露区(Internet)、商务通道(Extranet)和企业实体(Intranet)的自身情报进行逐层保护，从而实现网络环境下企业信息公开与情报保护的博弈均衡。

关键词：网络；企业；反竞争情报；竞争情报脆弱点

作者：卢燕秋

指导老师：项文新

StudyonCorporationCounter-competitiveIntelligenceinInternet-basedEnvironment
Abstract

Withtheincreasinglyfiercemarketcompetition,intelligencewarbetweencorporationsheatsup,andthenetworkhasbecomethemainbattlefield.However,mostofdomesticcorporationsdon’tpaymuchattentiontocompetitiveintelligence.Tomakethingsworse,theirsenseofcounter-competitiveintelligenceiscommonlyweak.Facingtheseriouschallengemainlyledbyoverseasmultinationalcorporations,domesticcorporationsmustputmuchemphasisoncounter-competitiveintelligenceinnetwork-basedenvironment.
Thispaperstartsupwiththeintroductionofunitmodelofcompetitiveintelligenceandcounter-competitiveintelligence,andanalysescompetitiveintelligencevulnerabilitiesexistinginInternet,ExtranetandIntranetofdomesticcorporationsinnet-basedenvironmentandsomechallengefromintelligenceactivityofcompetitors.Then,theauthorgivesamacro-levelelaborationsofcorporationcounter-competitiveintelligenceprocessinnet-basedenvironment.Onthebasisofaboveanalysisandelaborations,acounter-competitiveintelligenceworkingsystemcomesintobeing,providingalayeringprotectionofcorporationintelligenceexistinginInternet,ExtranetandIntranet,thusholdingagamebalancebetweeninformationdisclosureanditsintelligenceprotectionininternet-basedenvironment.

KeyWords:internet;corporation;counter-competitiveintelligence;competitiveintelligencevulnerabilities

Writtenby:LuYan-qiu

Supervisedby:XiangWen-xin
目录

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