2022视频自媒体的运营模式探析以《罗辑思维》为例.docx

视频自媒体的运营模式探析以《罗辑思维》为例
摘要
曾几何时，媒体人往往被打上“百无一用是书生”的标签，媒体人创业被认为是“秀才造反，n年不成”。
本文分析了以《罗辑思维》为代表的视频自媒体,如何用原创自制视频吸引铁杆用户粉丝、形成社群。并对《罗辑思维》这档节目内容进行亮点剖析。HYPERLINK"javascript:;"研究方法采用文献梳理法、案例分析法。
本文旨在通过呈现和分析视频自媒体的运营模式探析以《罗辑思维》为主要案例,归纳总结出其运营盈利的模式，以及发现现当下视频自媒体发展的困境及未来视频自媒体的发展方向，为媒体人提供可借鉴的方式方法。
关键词：罗辑思维视频自媒体运营模式
Ananalysisoftheoperationmodeofvideoselfmedia--acasestudyof"LuogicShow"
LiuZheng
Abstract:
Onceuponatime,themediaareoftenmarkedwith"ahundredisascholar"label,themediabusinessisconsidereda"scholarrebellion,nyearsisnota".Butfromthemediainrecentyearswiththeblog,microblogging,WeChatpublicnumber,videositesandothernetworkplatformtocontentcreationforthetrafficentrance,attractingalargenumberoffansandusers,andgraduallyestablishtheirownmediabrand,Injustafewyears,thecommercialvalueoftherapidjumpup.Oneofthe"LuoSithinking"astherepresentativeoftheInternetknowledgetalkshow,becausetheprogramcontentisuniqueandcohesiveandinnovative,hasbecomeabusinessphenomenoncannotbeignored."LuoSithinking"businessmodelsuccessfullyhas100,000paidmembersandtensofmillionsofusercommunities,hasbecomehiscorebusinessstrengthtoextendthemodel.
Thispaperanalyzesthe"LuoSithinking"astherepresentativeofthevideofromthemedia,howtousecontenttoattractloyalusers,theformationofthecommunity.Andanalysisofthe"LuoSithinking"thisprogramhighlightsthehighlights.Thekeypartofthe"LuoSithinking"operatingprofitmodel,summedupinthecommunitywiththeuseronthebasisof"Luothinking"profitmodel.Theresearchmethodusestheliteraturecombingmethod,caseanalysismethod,throughcombingandsummarizingtherelevantliteraturetoprovethatthenetworkcommunityisconducivetothevideofromthemediabusinessdevelopment.
Thesuccessof"LuoSithinking"provedthatChina'shugemarketpotentialfromthemediamarket,anditssuccessliesin,canbreakthroughthetraditionalbusinessmodel,accuratelygraspthemarket.Thispaperaimstoanalyzeandanalyzetheoperationmodeofthevideofromthemediatoanalyzethe"LuoSithinking"asthemaincase,summedupitsoperatingprofitmodel,andfoundthecurrentvideofromthemediadevelopmentdilemm