平面公益广告的多模态话语分析开题报告.doc

硕士学位论文开题报告学号___________姓名___________院系__________________专业__________________研究方向___________________导师姓名___________拟定学位论文题目________________________浙江师范大学研究生学院制表年月日与选题有关的国内外研究综述，选题的理论意义和实际意义Previousimageintheadoftenignoredintheanalysisofadvertisingdiscourse,ortoseparateasinglemodeofdiscourse,ortheimageastobuildthemeaningoflanguagesymbolsandtexttoanalyzethelinguisticsignasawhole.Amorecomprehensivemulti-modalstudyofdiscourse,in-depthgreaterimpact(2)Baldry(2000)editorofthe"eraofdistanceeducation,multi-modeandmulti-mediabookbringstogethertheInternationalConferenceontheUniversityofPaviain199420researchpapersin1999,thenatureandfunctionofthedifferenttechnologiesinamultimediaenvironment(suchasPC,TV,videoandtelephone)werediscussed,includingtheintegrateduseofarangeofdifferenteducationalbackgrounds-Remotelearning.ThemainpurposeisforstudentsfacedwithanewwayoflearningEnglish-theelectronicmedia,itscontributiontomulti-modaldiscoursearoundtheoryandpracticalapplicationtoclassroomteaching,educationandresearchinprintandelectronictext.Unworth(2001),thebasictheoreticalknowledgeofthemajortextbooks,teachersmusthavethevisionanddiscoursegrammar,computer-basedtextinschool,tosolvethesetworequirementsforelectronictextandimagesintheTeachingofLiteracyemergingformatrequirementsfortheteachingofmultimediainformationageprovidedforconvenience.Ventola,Charles,andKaltenbacher(2004)“MultimodalDiscoursePerspectiveon"fortoday'smulti-modalresearchandtheorybuildinghasopenedupseveralstreets,withparticularemphasisonmulti-modaldiscoursetheoryandmethodologicalissues(modelevel,thepatternsymbolicresources,multi-modaldiscoursecorpusannotation).Inaddition,aseriesofmulti-modaldiscourseiswidelyappliedtovariousfieldssuchasmathematics,entertainment,education,museumdesign,medicine,andtranslation.Halloran,(2004)editorofthe“multi-modaldiscourseanalysis,"thebookbringstogethercutting-edgeresearchgeneratedbythesymbolicmodeofcommunicationbetweentwoormoremulti-modaltextanddiscourse.Suchas:language,dynamicandstaticvisualimages,ar