新媒体直播平台网红创业计划书.pdf

新媒体直播平台网红
创业计划书

零点一团队

2020年7月

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目录

一、当前直播市场.................................................................................4

1.1网红发展历程.............................................................................4

1.2网红分类....................................................................................6

1.3网红经济产业链构成..........................................................6

二、市场现状.........................................................................................7

2.1市场有多大................................................................................7

2.2市场新态势................................................................................9

三、平台发展资源...............................................................................11

3.1人力资源..................................................................................12

3.2设备资源.................................................................................12

3.3发展资金.................................................................................13

四、直播市场预测.............................................................................13

五、盈利模式.....................................................................................14

5.1打赏收入.................................................................................14

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5.2广告收入.................................................................................15

5.3电商收入.................................................................................16

5.4会员增值服务..........................................................................17

六、团队建设方案...............................................................................18

6.1建设团队人员组织架构...........................................................18

6.2员工通则..................................................................................20

6.3工作纪律..................................................................................21

6.4财务制度.......................