高速铁路与城市旅游发展研究_以武汉市武广高铁旅游发展.pdf

#旅游资源#资源开发与市场ResourceDevelopment&Market201127(12)

高速铁路与城市旅游发展研究
)))以武汉市武广高铁旅游发展为例
王洁1,2,刘亚萍3
(1.中南林业科技大学,湖南长沙410004;2.三峡大学经济与管理学院,湖北宜昌443002;3.广西大学商学院,广西南宁530004)

摘要:我国高速铁路的快速发展将深刻影响城市旅游的市场辐射能力与转型。2009年末开通的武广高铁兼具快速交通和全新
旅游产品的功能,为武汉市带来了难得的高铁旅游发展机遇。武汉市高铁旅游发展以珠三角市场的客流输入为主,行程以/三日
游0居多,客源层次高、消费高、要求高,但武汉市的高铁旅游在城市旅游产品、产品布局、城市环境和旅游接待水平等方面存在不
足。为了实现武汉城市旅游与高铁通道资源协调发展,必须加强武汉市城市旅游产品开发,提高城市旅游综合供给能力,强化高铁
与城市旅游的协同能力,强化武汉高铁旅游的目标市场营销,构建武汉市在华中的旅游集散中心地地位。
关键词:高速铁路;城市旅游;武广高铁
中图分类号:F590.32文献标志码:A文章编号:1005-8141(2011)12-1146-04
HighSpeedRailwayandUrbanTourismDevelopment
)))ACaseStudyofWuhan-GuangzhouHighSpeedRailwayTourismDevelopmentofWuhanCity
WANGJie1,2,LIUYa-ping3
(1.CentralSouthUniversityofForestryandTechnology,Changsha410004,China;2.ShoolofEconomicandManagement,
ThreeGorgesUniversity,Yichang443002,China;3.BusinessSchool,GuangxiUniversity,Nanning530004,China)
Abstract:ThedevelopmentofChinesehigh-speedrailwaywouldinevitablyeffectontheurbantourisminbothmarketinfluenceandeconomic
restructuring.TheWuhan-Guangzhouhigh-speedrailway,whichwasusedintheendof2009,hadfunctionedasbothhighspeedcommunica-tions
andnewtourismproduct.TherailwayprovidedWuhanunprecedentedopportunitiesofdeve-lopingtourismrelyingonhigh-speedrailway.Nowthe
touristswhotravelledWuhantakinghigh-speedrailwaymostlycamefromPearlRiverDelta,andmosttouristsmadeathree-day-tourplan.Gener-
ally,theywerehighinconsumptionandrequests.Inspiteofthis,whenWuhandevelopedhigh-speedrailwaytourism,thecitystillsufferedsomedis-
advantagesintourismproduct,tourismlayout,citycircumstanceandtourismservicelevel.Therefore,itwasimportanttoenforcethedevelopmentof
tourismproducts,topromotethetourismcomprehensivesupportinglevel,toadvancethemutualcooperationbetweenhighspeedrailwayandurbande-
velopment,toenhancethemarketbusinesssalesandtodevelopWuhanasaregionaltourismcollectionanddistributioncenter,inordertobetterpros-
perityofbothhigh-speedrailwayandtourism.
Keywords:high-speedrailway;urbantourism;Wuhan-Guangzhouhigh-speedrailway

1前言2铁路旅游研究进展
21世纪以来,特别是金融危