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Chapter7DevelopingPriceStrategiesandProgramsChapterObjectives均衡點損益兩平分析差別訂價差別訂價的實施之必要條件訂價目標刮脂訂價法下的價格調整刮脂訂價的條件滲透訂價法下的價格滲透訂價的條件訂價政策的類型訂價方法的決定訂價方法NinePrice-QualityStrategiesPriceShouldAlignwithValueSettingPricingPolicySettingthePriceMaytag’shomepagepresentsits“corporatefamilyofbrands”InelasticandElasticDemandSettingthePriceCostperUnitatDifferentLevelsofProductionperPeriodSettingthePriceCostperUnitasaFunctionofAccumulatedProduction:TheExperienceCurveTheThreeCsModelforPriceSettingSettingthePriceBreak-evenvolume Break-evenvolume=fixedcost/(price–variablecost) Perceived-ValuePricing Perceivedvalue Pricebuyers Valuebuyers Loyalbuyers Value-in-usepriceBreak-EvenChartforDeterminingTarget-ReturnPriceandBreak-EvenVolumeSettingthePriceEffectofDifferentBidsonExpectedProfitSettingthePriceSettingthePriceAdaptingthePriceAdaptingthePriceAdaptingthePriceAdaptingthePricepersonify.comprovidessoftwarethathelpsWebmerchantsfindtargetcustomersInitiatingandRespondingtoPriceChangesInitiatingandRespondingtoPriceChangesInitiatingandRespondingtoPriceChangesInitiatingandRespondingtoPriceChangesPrice-ReactionProgramforMeetingaCompetitor’sPriceCut