某淘宝网店运营报告.pdf

绘创大学生白领时尚商城

淘宝网店营运与推行报告

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目录

一、网店的立意与思路...................................................................................................................3
1.网店的目标客户定位............................................................................................................3
2.目标客户主力一大学生群体分析........................................................................................3
3.目标客户主力二白领阶级分析............................................................................................4
4.绘创大学生白领时尚商城分析与大体策略........................................................................4
二、营销实施过和功效...................................................................................................................6
1.前期营销-市场调研..............................................................................................................6
2.网络营销推行........................................................................................................................7
（1）论坛营销.................................................................................................................7
（2）微博营销.................................................................................................................8
（3）软文营销...............................................................................................................10
（4）博客营销...............................................................................................................10
（5）邮件营销...............................................................................................................11
（6）IM营销（QQ营销）........................................................................................12
(7)人人网、高兴网社交网站营销..............................................................................15
3.线下推行..............................................................................................................................16
（1）校园展销会..............................