新视野商务英语综合教程unit7.pdf

1.Introduction

communication.Effectivecommunicationisacrucialskillfor
successinthebusinessworld.Whetheritisnegotiatingwith
clients,presentingtostakeholders,orsimplyconversingwith
colleagues,theabilitytocommunicateclearlyandconciselyis
essential.

2.TheImportanceofBusinessCommunication

Businesscommunicationplaysavitalroleinthesuccessof
anyorganization.Efficientcommunicationcanimprove
productivity,fosterbetterrelationshipswithclients,and
enhanceteamworkwithinthecompany.Ontheotherhand,
poorcommunicationcanleadtomisunderstandings,lossof
businessopportunities,andanegativeworkingenvironment.

3.TypesofBusinessCommunication

Thereareseveralformsofbusinesscommunication,
including:

3.1.VerbalCommunication

Verbalcommunicationinvolvestheuseofspokenwordsto
conveyinformation.Thiscanbethroughface-to-face
conversations,telephonecalls,orvideoconferences.Verbal
communicationallowsforimmediatefeedbackand

negotiatingdeals.

Writtencommunicationinvolvesconveyinginformation
throughwrittenwords.Thiscanbeintheformofemails,
memos,reports,orbusinessletters.Writtencommunication
providesapermanentrecordoftheinformationexchanged
andcanensureclarityincomplexmatters.However,written
communicationmaylacktheimmediacyofverbal
communication.

3.3.NonverbalCommunication

Nonverbalcommunicationincludesgestures,bodylanguage,
facialexpressions,andtoneofvoice.Thesesubtlecuescan
conveyemotions,attitudes,andintentions,andplaya
significantroleineffectivecommunication.Understandingand
utilizingnonverbalcommunicationeffectivelycanhelp
establishtrustandrapportwithclientsandcolleagues.

4.TipsforEffectiveBusinessCommunication

Toenhanceyourbusinesscommunicationskills,consider
thefollowingtips:

4.1.BeClearandConcise

Whencommunicating,ensureyourmessageisclearandto
thepoint.Avoidusingjargonorunnecessarytechnicalterms
thatmayconfusethelistenerorreader.Usesimplelanguage

understood.

Activelisteningisessentialineffectivecommunication.Pay
attentiontothespeakerorwriter,anddemonstrateyour
engagem