直播营销策划方案教案.pdf

直播营销策划方案教案

目录

一、课程概述.................................................................................................................3

1.1课程目标..............................................................................................................3

1.2课程大纲..............................................................................................................3

二、教学内容.................................................................................................................4

2.1直播营销概述.....................................................................................................4

2.2直播平台选择与策划........................................................................................4

2.3直播营销计划撰写............................................................................................5

2.4直播内容及演讲技巧培训.............................................................................6

2.5直播数据分析与效果评估.............................................................................7

三、教学方法和手段.................................................................................................8

3.1讲授法..............................................................................................................8

3.2案例分析法....................................................................................................8

3.3实践操作与模拟演练...................................................................................9

四、教学评价与考核要求..........................................................................................10

4.1课堂表现评价...............................................................................................10

4.2课程作业要求................................................................................................10

4.3考试评估要求................................................................................................10

五、教学资源................................................................................................................11