墙体彩绘创业计划书.doc

艺墙绘工作室
创业计划书
团队名称;Colourpower
团队成员;
前言
当涂鸦风靡全球，成为一种时尚的时候，这股风潮开始席卷家居领域，比较罕见有手绘的家具、瓷砖、饰品、布艺。现在墙绘开始在家居装饰中频频上演。现代生活中，越来越追求优雅的姿态和高尚的品位，呼唤自由不羁，彰显个性。墙绘让我墙面不再拘泥于某一种整体风格，表示方式多种多样。卫生间想要卡通?厨房想要写实？卧室想要写意？客厅想要古风?墙绘艺术通通给你一一实现.以往街头涂鸦受到不少青年画师的喜爱,但往往对公共环境造成损害,因此街头涂鸦的发展在某种程度上受到限制现在，这些涂鸦的爱好者可以找到一种随意发挥的空间了，就是在家庭装修中大显身手.请个画师或设计师在自家墙壁上进行创作成了年轻一代的装修时尚，也正是在这种特殊的装修环境下，涂鸦被人们习惯性地称为手绘艺术。而此刻,这种手绘潮流正渐渐在家庭装修中蔓延。被称为手绘艺术的涂鸦.在现阶段手绘墙已经是一个收到很多人喜爱的潮流代表了，墙体彩绘通过在墙面上做墙绘来体现出一种人文的风格。在我国的很多沿海城市墙体彩绘正在受着越来越多的人关注，人们喜欢它的主要原因是手绘墙可以根据主人的个性以及爱好而自定义的对自己的家居进行装饰，很多人已经开始厌倦一般的千篇一律的装饰画了,而墙体彩绘的出现则顺应天意,满足人们对提高物质生活的愿望,增加生活水平和精神世界的渴望.艺墙彩绘工作室认为随着时代的不断进行墙体彩绘在以后几年里将立足于人们的家居装修，从此大行其道越走越好。当年许多艺术家或画家喜欢在建筑墙体或公共空间的墙壁上手绘或雕刻抽象的艺术作品用以渲染建筑或空间的艺术氛围。后来墙绘艺术又被缩影到了空间范围较小的艺术酒吧或较有生活情调的白领一族的居室内，具体表现在客厅、卧室、书房等墙体上嵌入艺术绘画或挂上抽象的壁画等形式上.从去年巴黎家饰展中的趋势发布到如今在装修中的逐渐升温,充满个性、智慧和创意的手绘墙面开始逐渐流行,这种通过手———人类最灵巧的工具，画出来的装饰开始出现在讲究个性的时尚人士家里,即使是落笔在最平凡、简陋的墙面上，由于创造者的心境和灵感不同,也会在笔下呈现出迥异的风情,用手绘出的家居世界，比想象中更美.有时候，一面彰显个性和创意的墙，比许多功能复杂的家具和空间设计更能传达奔放感觉.
目录
一、项目背景······································5
二、项目介绍······································7三、SWOT分析·····································10四、市场分析·····································11
1、市场现状·····································112、市场问卷调查分析······························11
3、竞争状况与优势································11
五、公司战略·····································13
1、公司简介·····································13
2、市场人群目标定位······························14
3、公司发展目标··································14
六、营销策略·····································16
1、墙体彩绘价格表································16
2、营销渠道·····································16
3、推广策略·····································17
七、融资渠道·····································18
1、团队筹资·····································18
2、筹资回报·····································18
财务分析······································19
1、利润表······································19
2、工资分配····································19
风险分析及应对措施···························20
1、工作风险分析································