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商务英语（上）期末复习指导（新）.doc

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商务英语（上）期末复习指导(新) 2010年10月 一、复习范围 课程终结性考试即期末考试，复习范围为教材《环球商务英语》（1）（2）两册的全部内容。该教材以模块为单位，两册共有8个模块；以公司作为进行各种商业活动的前提和基本单位，详细介绍了与客户的关系、公司的财务状况、产品、技术革新、如何招聘新的员工、如何做市场调查、如何做广告、产品的促销等内容。8个模块的重点内容及复习范围如下： Module1Changeandthecompany Thismodulelooksatthechangeswhichcantakeplaceinanorganisationandtheeffectthesechangescanhaveontheemployees.Itconsiderswhichhavehappenedasaresultoftechnology,newworkingpracticesandincreasingglobalization. InUnit1‘Howcompaniesoperate’youlookathoworganizationscanbestructured.Youstudythelanguagefordescribingcompanystructureandpersonalresponsibilities,andyoualsolookatthedevelopmentofsuccessfulproducts. InUnit2‘Respondingtochange’youconsidertheeffectofchangeonindividualsandyoureadabouttheglobalmarket.Youfocusonnewwaysofbuyingandsellingusingthelatesttechnology.Youstudythelanguageusedtodescribetrendsandchangesinthem. InUnit3‘Waysofworking’youlookatdifferentworkpatternsand,inparticular,attheeffectsoftechnologyonworkingpractices,includingthetrendtowardsworkingfromhome.Youalsolookatregulationsassociatedwiththeworkplaceandthelanguageusedtodescribethem. Unit4‘Pronunciationandreview’introducesyoutophoneticscript.YourevisethematerialcoveredinthemoduleandpracticeyourspokenEnglishinanumberofcommunicativeactivities. Module2Thecustomer Thismodulelooksatthedifferentwaysorganizationscanprovideefficientservicestotheircustomers.Itconsidersvariousaspectsofcustomerservice,waysinwhichorganizationscangetfeedbackfromtheircustomers,andtheconceptofTotalQualityManagement. Unit1‘Customerservice’looksatwaysinwhichanorganisationcanimproveitsservicetocustomersandhowitcanexplainitscustomerservicepolicybothtoitsstaffandtothepublicatlarge.Youstudythelanguageusedinanactionplanandinbriefingsessions. InUnit2‘Customerfeedback’youlookatanumberofwaysinwhichanorganisationcanfindoutwhatitscustomersthinkofitsproducts.Youfocusonthelanguageusedininterviewsandonthetelephone.Youalsolookatawrittenquestionnaire. Unit3‘TotalQualityManagement’focusesonhowTQMcanbedefinedandlooksatanapproachtomanagingst